אל על | אטמוספירה

Updates

EL AL NEWS

Excellence Recognized | EL AL achieves ‘Platinum’ rating in the Maala Corporate Responsibility Index

The Olympic Games in Paris ended with a historic achievement of seven medals for Israel, lifting the Israeli spirit. However, it wasn’t just sports making Israelis proud. At the Cultural Olympiad, held concurrently with the Olympics, Israel was represented with great honor by the artist Noa Klagsbald and her project, GOAL. GOAL is a collaborative project created with Hapoel Bnei Lod F.C., a diverse football team representing the city of Lod. Klagsbald is a multidisciplinary artist specializing in sculpture and photography, with her works featured in significant collections in Israel and In July, the Maala Organization for Corporate Responsibility published its latest ESG (Environmental, Social, and Governance) ratings, alongside diversity, inclusion, and gender equality rankings. EL AL was awarded a ‘Platinum’ rating for its performance in 2023, marking the airline’s first time achieving this distinction since the COVID-19 pandemic. Since October 7, EL AL has operated hundreds of flights to bring Israelis home from across the globe, keeping Israel connected to the world. The airline has also transported tens of thousands of tons of essential cargo to Israel and has supported the Hostages and Missing Families Forum in their efforts to return hostages and missing persons. As part of this

around the world. In the installation “My Olympia’s Locker Room”, she reimagines Édouard Manet’s masterpiece “Olympia” to promote social issues by combining art and sport. The GOAL project has been lauded both in Israel and internationally, and was selected for the Bloomberg Promising Young Artists Exhibition for 2024 in London. It was also exhibited at the International Space Station as part of the RAKIA art mission, at the President’s Residence in Jerusalem, at the Freshpaint Art & Design Fair, the Jewish Museum in Lecce, Italy, the Tottenham Hotspur Stadium in initiative, EL AL has flown families and their representatives to various countries to support and advance advocacy and diplomatic efforts in the fight for their release. “As a company that proudly carries the Israeli flag on its aircraft tails, EL AL dedicates substantial resources to social causes, driven by a deep sense of mission. We see ourselves as a role model company, striving to help others. In recent years, we have adopted tools and strategies that help make our operations more environmentally friendly. ESG policies now play a significant role in our business deals and agreements. I want to thank the men and women of EL AL, whose dedication and hard work over the years, especially this year, have led to our impressive

achievements and recognition”, said EL AL CEO Dina Ben Tal Ganancia, in reaction to the Maala ranking results.

Gold Medal in Art | Israeli pride shines at the Cultural Olympiad in Paris 2024 with the GOAL project by the artist Noa Klagsbald.

London, and at the Royal College of Art in London. EL AL has proudly supported Noa Klagsbald in this global competition. We were inspired by Noa’s desire to create a positive discourse around the complex Israeli reality. GOAL is a story of unity and partnership between different religions and cultures within Israeli society. It serves as a bridge between Israel and the world, offering an opportunity to show a global audience the authentic connections that occur between Israeli Jews and Arabs. The installation invites viewers to explore new perspectives, challenge existing

38 ATMOSPHERE SEPTEMBER 2024