EL AL | Atmosphere
center was established. People come from across the country to take part in its workshops, drink hot cocoa, and taste the pralines prepared with great skill and passion. The current war has caused the factory many difficulties – the visitors’ center hasn’t reopened, and the fate of the Chaplinskys’ life dream is more than uncertain. “We’re still trying to figure out whether we need to move the factory to somewhere less close to the border, but all of our employees live around here, and these are our people, our family. We have to stick together”. background sounds of war, the factory is operating full-time, albeit at a lesser capacity. The visitors’ center remains closed, but chocolate boxes can be purchased online on the factory website. EL AL has recently given “De Karina” a serious hand, selecting it as its chocolate supplier. Indeed, a selection of “De Karina” pralines are being handed out to Business class passengers on long-haul flights and gifted to other passengers to celebrate a special occasion such as a birthday for instance. EL AL has said that it chose “De Karina” both for the quality of its chocolate, and in the name of supporting an Israeli business. “This is our second collaboration with EL AL”, say Karina and Giora. “We had a good experience first time round, so we were delighted to work with the company again. The pralines we make for EL AL are flavored with nougat and coffee and are stamped with the company’s logo. They’re made of quality dark chocolate, are parve, vegan, and gluten and lactose free - a sweet little bite from the Upper Golan to put a smile on the passengers’ faces”, they say with a smile. “For a relatively small business from the Upper Golan, it’s a huge honor to have been selected by the country’s national airline company. To have our name appear on these chocolate boxes is both an immense source of pride, and a major responsibility”. If you too would like to support an Israeli business, log onto the website of this small family-run chocolate factory in the Golan Heights, and get yourself a box of chocolates – a small investment for a payoff that’s not only incredibly delicious, but also of imperative importance. ˆ de-karina.co.il Supporting Israeli businesses In spite of reduced manpower and the
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ATMOSPHERE JUNE 2024
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