אל על | אטמוספירה

Content collaboration with the Israel Public Broadcasting Corporation Furthering their collaboration, a variety of original content from the Israel Public Broadcasting Corporation (KAN) will be integrated and updated in EL AL’s in-flight entertainment systems in the upcoming months. Updated content will include full episodes of popular shows such as “Kupah Rashit”, “Dismissed”, “Manayek”, “Six Zeros” (winner of the Israeli Academy Award for Best Comedy Series), and a selection of programs from Kan Educational, including season 7 of “Children of Beit Hataz”, season 2 of “Cramel”, and others. The KAN content featured on EL AL flights in recent months consistently ranks as popular among passengers, highlighting its widespread appeal and engagement.

Photo: Gili Hanoch

EL AL and the Tough Mudders team for the ‘Larger than Life’ association

Tickets for Hanan Ben Ari’s tribute concerts for active and reserve IDF service members held on Independence Day were sold at a special price of NIS 25 per ticket. Following the successful launch of an appreciation campaign for active and reserve IDF service members, which included the distribution of approximately 20,000 free flight tickets to various destinations, EL AL continues to express gratitude for their contribution. challenges, and weight-bearing tasks. “The ‘Tough Mudders for Larger Than Life’ team, established by Alon Cohen nine years ago, is a unique initiative”, explains Eyal Reissman, one of the team leaders. “We’re a team of senior individuals who voluntarily train for the Spartan race and commit to raising a minimum of NIS 30,000. These funds are intended for the establishment A group of 40 executives traveled from Israel this month on an EL AL flight to Barcelona to take part in what is known as the “Spartan race” in Andorra. Participants must conquer an 11 km course with 25 obstacles, including ninja crossings, wall

As part of this ongoing initiative, the company recently offered a special deal for Independence Day by subsidizing ticket costs for Hanan Ben Ari’s tribute concerts. These tickets were made available to service members at a symbolic price of only NIS 25 each, exclusively through the Tel Aviv Box Office website. Thanks to this initiative, thousands of active and reserve service members got the opportunity to attend Ben Ari’s uplifting Independence Day performances at the Expo in Tel Aviv. Over the past nine years, the team has raised more than NIS 13 million to build these essential kindergartens. This year, EL AL sponsored the Tough Mudders team and participated in the charity’s heartwarming ‘Train of Smiles’ activity, in collaboration with Israel Railways. For more information and partnership with this project, visit: toughmudders.co.il of ‘The Kindergartens of Dreams’ - kindergartens adapted to the needs of children who require special care - an initiative led by the ‘Larger Than Life’ nonprofit association that supports children with cancer”.

EL AL Continues to Honor Active and Reserve Duty IDF soldiers

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ATMOSPHERE JUNE 2024