EL AL | Atmosphere

Illustration by Amit Trainin

Wrapping memory The unbearable images that flooded news channels and social media after the attacks of October 7 th led Amit Trainin, head of illustration at the Bezalel Academy of Arts’ department of visual communication, to launch an initiative that would bring respite to the eye and celebrate the beauty of Israel’s southwestern Gaza Envelope region, before it was hit by tragedy, with the hope to raise money for families that have been displaced and bereaved. Together with fellow Bezalel teachers, Bezalel students, and former students, and in collaboration with the Keren Shoresh association, Be’eri printing house, and Israeli company Wix, a website was launched with more than 60 illustrations to raise money for the displaced. All the illustrations have been created especially for the project and the funds raised are redistributed by the Keren Shoresh association that takes care of families in need. wrappingmemory.bezalel.ac.il @bezalel_academy

Design by Doron Artsi

Posters of hope Israeli design store Asufa has launched a poster project born out of the deep desire for hope, optimism, and unity, after the tragedy of October 7 th . Dozens of Israeli designers were invited to take part in creating a poster inspired by an Israeli song they love. The posters are all 70cmx50cm and printed in the Be’eri printing house. The project has been widely hailed as a success, with many of its posters enthusiastically plastered across Tel Aviv. The posters are purchasable online for NIS 50, with all proceeds going to the Hostages and Missing Families Forum. asufadesign.co.il @asufadesign

Photo by Sharon Stern

The freedom bird In order to express his deep solidarity with the families of the hostages, Israeli designer Shalom Blechman of design company PITARO Furniture, designed the “freedom bird”. The bird symbolizes freedom and the cry for the release of the men, women, and children still held in captivity in Gaza. The birds are all handmade at the PITARO workshop, each one entirely unique and different from the other, just as each hostage is a unique and entire universe unto him/herself. All proceeds from the sale of the 1,000 birds designed by Blechman went to the Hostages and Missing Families Forum. pitaro.co.il/product/freedom-bird/ @pitaro.il

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FEBRUARY 2024 ATMOSPHERE