EL AL | Atmosphere

EL AL Keeps Israel Connected to the World

EL AL’s “Fly Israel” campaign – buy flight vouchers for future use and donate to IDF soldiers and citizens impacted by the attacks

After the support received in the US, EL AL is expanding its campaign to inspire people to “fly Israel” in Europe as well

EL AL has launched a campaign calling for those who support Israel, and Jews living in the diaspora, to purchase flight vouchers for future use. 10% of their value will be donated to the IDF and to helping the displaced residents of the areas most impacted by the attacks in cooperation with the FIDF and Shoresh organizations. The campaign, first launched in the US, is broadening its reach to include France and the UK. It is estimated that thanks to the campaign, EL AL will be contributing more than one million shekels to the organizations. The vouchers can be used until December 25 th 2025 on all departing flights until November 30 th 2026. The

campaign was launched under the slogan: “When times are tough the tough keep flying. Support Israel. Fly Israel”. 10% of the value of each voucher goes to the FIDF (Friends of the Israel Defense Forces) association - an organization founded in the US in 1981 that cares for IDF soldiers, former IDF soldiers and their families - and to the Shoresh association, an organization that helps Israelis hit by the October 7 th attacks. Dina Ben Tal Ganancia, EL AL CEO: “now’s the time to show support for the Israeli economy. There has been immense generosity and solidarity displayed by people around the world, Jewish communities in particular. So much has been

donated, particularly supplies for our armed forces, most of which having been flown over to Israel by EL AL. We’re calling on people to keep supporting the Israeli economy and make plans to visit Israel in the future and “fly Israel” when they do”. Voucher holders receive special postcards printed at the Be’eri printing house, as well as advantages usually reserved for frequent flyer club members, according to the value of the voucher and the campaign terms. For more information on the campaign, including terms and conditions, log onto: elal.com/eng/ online-services/credit-voucher purchase-uk

14 ATMOSPHERE JANUARY 2024