EL AL | Atmosphere

Hundreds of children from the South flew out to cheer on Israel’s national football team in Hungary In November, EL AL subsidiary Sun d’Or organized two flights to Budapest with 350 displaced children from the South onboard, as part of an initiative instigated by the “White and Blue Victory” organization. Founded by volunteers, this organization aims to bring joy to the children most affected by the tragic events of October 7 th . The kids were given the chance to support the national team at the two most important Euro 2024 qualifiers. The first match was against Switzerland, the second against Romania and the kids, accompanied by their parents, were delighted to be able to cheer on the players at the stadium.

EL AL CEO with the initiative organizers, the families with the players in Budapest

Feeding our soldiers – EL AL’s “Falafel unit”

EL AL has partnered up with falafel chain ‘Falafel Baribua’ to provide soldiers and rescue forces across the country with the quintessential Israeli snack, the humble falafel sandwich. Last month, our “falael unit” set out to serve up thousands of meals to IDF soldiers posted in the north and south, as well as to medical teams and wounded citizens hospitalized in Soroka hospital. Wanting to lift spirits during these tough times, our “falafel unit” partnered up with singers and comedians and also reached hundreds of displaced families of the South. Food options for those sensitive to gluten and/or lactose were available as well.

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JANUARY 2024 ATMOSPHERE