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Business I Technology

The IFA technology trade fair takes place every year in Berlin. Major tech announcements are made there, and thousands of products are presented. We’ve picked a few of the most striking innovations that will be making their way to Israel in the coming year \ By Guy Shahar Tech trends of the future IFA trade fair highlights

More than just scales Since the pandemic, wellness and quality of life have entered the technological equation big time, as attested by this year’s IFA annoucements. Withings, an electronics company, has come up with smart scales that track your total body water, muscle mass, body fat - even providing insight on your nervous and circulatory systems. The Withings smart scales app evaluates each fluctuation of the body and can even help detect potential diseases.

The Asus foldable laptop Asus has invented the first instantly foldable laptop in the shape of the Zenbook 17 Fold OLED. With a 17.3’’ screen and detachable keyboard, it goes from being a fully featured laptop to instantly folding into a 12.5’’ display that’s smaller than a sheet of photocopier paper for easy carrying. An impressive little machine for certain, but its Israeli price tag will be steep: no less than NIS 15,000.

44 ATMOSPHERE OCTOBER 2022

Photos: PR