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Business I Innovation I New at EL AL

EL AL: Celebrating and Supporting Israeli Innovation

Foodtech innovations onboard EL AL aircraft and cutting-edge technologies enhancing the customer experience on our website and app: EL AL ushers in a brand-new era as it introduces game-changing new features

As the world adjusts to the post pandemic age, EL AL has it too reshaped itself to adapt to new trends and needs. The driving force behind the company’s reconfiguration has been the integration of Israeli technological innovations. Homegrown entrepreneurs and start-ups will take center stage on the company’s aircraft and in the King David Lounge. Getting a taste of Israeli innovation will be part of the EL AL flight experience - both on the ground and in the air - and the implementation of

Israeli technologies within the company’s inner workings is set to accelerate. Additionally, a series of events, showcasing and celebrating the many technological accomplishments achieved in numerous high-tech categories, will be held this year. Redefine Meat™ served onboard a pilot flight The choice to collaborate with the Israeli food technology industry stems from the groundbreaking nature of its innovations: foodtech is set to change the way humanity

EL AL celebrates the foodtech industry I Photos: Nes Hafakot

40 ATMOSPHERE JULY 2022