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inner workings are being thoroughly reconfigured, with many new services being introduced on the website and app, thus greatly enhancing the customer experience. New features include the option to save a reservation for 48 hours, allowing customers to lock in the price of the flight, the possibility to independently change the card in the order management system and avoid having to wait for customer service to intervene, an advance check-in service to save time at the terminal, a system for uploading health documents during the check in process, new destinations such as Sharm el-Sheikh, Zagreb, Dubai, and Marrakech, free registration to the frequent flyer club on the EL AL app, and the list goes on. We invite you to continue to follow the developments and innovations EL AL is constantly adopting, contributing to, and improving: www.elal.com ■

Technological changes and developments are happening backstage as well, as the company’s inner workings are being thoroughly reconfigured with many new features available on our website and app

grows, produces, and consumes food, and EL AL is determined to play a significant part in the global movement for better and more responsible environmental stewardship, already underway. Recently, “new meat”, made from Redefine Meat™ products, was served onboard a pilot flight, and in the future, the products of other food technology companies will also be included on EL AL menus on flights and in the lounge. To mark this collaboration, EL AL held a gala event for the Israeli food technology industry last April. Attendees included ministers, members of Parliament, CEOs and senior executives from the Israeli

food industry, CEOs of Israeli food technology companies, and leading chefs. The entrepreneurs at the event demonstrated the creativity that is propelling the food industry onto the center stage of global innovation. Gaming and new services on the website and app EL AL is also gearing up towards collaborations with the nation’s growing gaming industry. Games will be added to the aircraft media channels, as well as special activities for families flying with children. Technological changes and developments are happening backstage as well, as the company’s

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ATMOSPHERE JULY 2022