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Check-in I Travel News & Updates

October Highlights

Photo: courtesy of Astral Hotels

Photo: courtesy of Gordon Tourism

Photo: courtesy of Isrotel

A new AI-based self-service hotel check-in station The Astral Hotel chain will be launching a brand-new AI-based self-check-in station, first at its Eilat location, the Queen of Sheba Hotel, before extending across its other hotels across the country. The system, developed by EyeFeelIt, combines a human-sized AI avatar serving as a digital concierge and check-in station. The check-in process is very quick and simple: guests scan a QR code and complete the rest of the process on their mobile device, before then receiving the keys to their room. The avatar will also be able to provide information about the hotel’s various services, recommend restaurants, attractions and points of interest, and assist guests throughout their stay. The best boutique hotel in Israel The American Colony Hotel in Jerusalem has been selected as the “Best Boutique Hotel in Israel” for 2026, as part of the World Travel Awards, one of the most prestigious tourism awards in the world. This is the hotel’s tenth time winning the prestigious title which represents quality and excellence and meticulous attention to detail. Created 33 years ago, the World Travel Awards represent a hallmark of hospitality excellence. Each year, they award leading hotels, airlines, tourist destinations and organizations around the world, earning its position as an international benchmark for quality and excellence in the industry.

Gordon Tourism joins the international cruise community The Gordon Tourism group has been selected to join River Cruise Europe, the cruise industry’s leading international professional community which connects cruise lines and tour operators, ports and destinations, destination management companies and industry service providers. River Cruise Europe was established in 2019 as an independent subsidiary of Cruise Europe, with the aim to strengthen cooperation between the various industry bodies and develop solutions to the river cruise industry’s main challenges, including in terms of infrastructure, sustainability, regulation, safety and the development of new routes.

A new Isrotel hotel is set to open in Athens The Isrotel hotel chain continues to expand operations outside of Israel, announcing the upcoming launch of a new location in Athens’ Theatrou Street. The hotel will have 171 rooms and is expected to open in the second quarter of 2027. It will be managed and operated by Aluma, Isrotel’s international division. The total scope of the deal is estimated at tens of millions of euros. The new location is situated on the outskirts of the Psiri neighborhood and within walking distance of Monastiraki Square, the city’s central market and one of its main tourist centers - an area that has undergone an extensive process of renewal in recent years, becoming one of the city’s most vibrant neighborhoods.

The American Colony Hotel, Jerusalem I Photo: Mikaela Burstow

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ATMOSPHERE OCTOBER 2026