EL AL | Atmosphere

Or. “We are seeing increases in economic insecurity, burnout in care professions, and heightened vulnerability to violence. Investing in women is not only a matter of justice; it is a strategic investment in society as a whole”. “I find it especially meaningful that the Nitzan Foundation was initiated by a man,” she adds. “At its core, the foundation is built on the understanding that advancing women’s equality is a shared societal responsibility. Even today, only 1% of philanthropic funding is dedicated to this field, and we are determined to help change that reality”. Another key component of the foundation’s model is its ability to build strategic partnerships with the private sector. “HoneyBook was among the first companies to join, with employees donating vacation days that were matched by the company itself. EL AL also became a partner in a move that demonstrates a new model of

Ayelet Razin Bet Or, Director of the Nitzan Foundation: “Major companies are partnering with us because they understand the societal and entrepreneurial value in supporting the economic and occupational rehabilitation of women” ael Ilan Photo: Y

What are the foundation’s goals for the future? Morag: “All the funds we raise are directed toward the initiatives themselves, while the WZO covers operational costs. This ensures that every donation reaches its full destination. Our next goal is to raise two million shekels through the upcoming call for proposals, while continuing to closely monitor the implementation and long-term impact of the initiatives we support. We want every project to become a scalable engine for social change”. Razin Bet Or: “Our main goal is to significantly expand the scope of resource mobilization and strategic partnerships. We want the relationship with donors and companies to go far beyond financial support. Our vision is to build a community of true partners and ambassadors - people and organizations that take an active role in creating meaningful, measurable, and sustainable social change”. To join the Nitzan Foundation

responsible corporate engagement. More and more companies understand the social and economic value of investing in women’s economic independence, leadership, and rehabilitation”. A deep strategic partnership Morag has been active within the World Zionist Organization for nearly a decade and was elected Vice Chairman at the last Zionist Congress. Much of his work focuses on supporting disadvantaged populations and strengthening social cohesion. Razin Bet Or has spent years leading systemic change through legislation, public policy, designated budgets, and international advocacy in the fields of gender equality and violence against women. The foundation’s first major step after its initial fundraising phase was to launch an open call for proposals. Out of hundreds of submissions, seven initiatives were selected, all focused on women’s empowerment, vocational rehabilitation, and support for survivors of gender-based violence.

Dror Morag, Founder of the Nitzan Foundation and Vice Chairman of the WZO: “The UN conference was a decisive trigger for me. I realized an executive arm was in need to translate the solidarity of the Jewish world into direct action on the ground”

donator community: nitzanfoundation.org.il

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ATMOSPHERE JUNE 2026

Photo: (Morag) Yanai Yechiel