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February Highlights

ar Photo: Daniel B

Imaging: Olin

Photo: PR

A new hotel to open at the Dead Sea The Southern District Committee has submitted a plan for a new hotel to be built in Neve Zohar, on the shores of the Dead Sea. The project is being designed and undertaken by Goshen Architects and will include 100 accommodation units and an area for commercial activity. In keeping with the region’s architectural principles, the design of the new hotel is low-rise with an open view onto the Dead Sea and desert cliffs, with a direct connection to the beach and promenade via a pedestrian walkway that expands into an urban square inside the hotel itself.

Israel’s longest single track With the support of the Ministry of Tourism and the JNF, and at an investment of over NIS 20 million, Israel’s most extensive single track, the Yahel Timna track, has been inaugurated, providing 100km of continuous off-road riding. The area is especially popular among cyclists in the winter season thanks to its ideal weather conditions and breathtaking desert landscapes, that offer thrillingly challenging cycling routes and trails.

Upgrade at the Dan Panorama Hotel The Tel Aviv Dan Panorama Hotel is one of the most longstanding hotels in the city and has recently undergone an extensive renovation process at an investment of more than NIS 60 million. Indeed, 217 of its rooms have been redone entirely, and its dining room has been completely transformed into becoming the home of new gourmet restaurant, Sabra. The hotel’s pool area has also undergone a significant upgrade, and been revitalized with luxurious wooden flooring, a pool bar, gorgeous open views onto the coastline, and top-quality sunbeds, offering maximum comfort and the ultimate vacation feeling.

Launch of a new Israeli hotel chain New Israeli hotel chain, Adam Hotels, has launched with the opening of two hotels in Eilat where the former Brown hotels used to be), and two hotels in Tel Aviv, amounting to a current total of 430 rooms. The Tel Aviv locations include the Fiori 41, at 41, Montefiore Street, and the Hotel 1935, at 5, Brenner Street, a five minutes’ walk from Rothschild Boulevard, and built in a beautifully refurbished historic building. The Eilat hotels include the Eve Eilat, a family friendly hotel with modern interiors, and the Adam Boutique Eilat, a boutique hotel in Eilat’s central hotel district, with quiet workspaces and a bar that’s open throughout the day. The chain was established by several investors, including Hachshara Insurance Ltd. Via their spokesperson, the company has stated that they: “believe in the potential of the Israeli market and are excited to be part of its development”.

Eve Eilat I Photo: courtesy of the Hotel

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ATMOSPHERE FEBRUARY 2026