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After More Than a Decade: EL AL Returns to Eilat Last month, EL AL operated its inaugural ight on the Tel Aviv–Eilat route, marking the airline’s return to the southern city after more than a decade. Upon landing at Ramon Airport, a welcoming ceremony was held, attended by EL AL representatives, Ramon Airport management, and Eilat Mayor Eli Lankri. Transportation, as part of a broader collaboration aimed at increasing the frequency of ights between Eilat and central Israel. This initiative is another step in strengthening the accessibility and connectivity of the southern city with the rest of the country. Currently, EL AL operates two daily ights on the Tel Aviv–Eilat route - one in the morning and one in the evening - using Boeing 737 aircraft. Fares start at NIS 139 one-way for a LITE ticket, which includes a carry on and a personal item. Residents of Eilat and the Eilot region are eligible for a subsidized fare of NIS 99 one-way. The route was launched at the request of the Ministry of

Photo: courtesy of EL AL

EL AL Young - Take O Into New Experiences!

EL AL is proud to introduce EL AL Young, a new initiative designed for the next generation of our Matmid Frequent Flyer Program. Starting today, kids in the Matmid Frequent Flyer Program earn points when ying on EL AL or Sundor ights that qualify for point accrual and keep their points until they turn 21 (compared to the current validity of 18 months for accrued points). This bene t is valid for both existing and new members, in Israel and abroad. Enrollment is simple and free. Children over the age of two can be easily added through a parent’s

Matmid account using a quick, convenient digital process. In addition, we’ve created a new, colorful and fun digital experience in EL AL app where you can enjoy videos, games, and surprising facts about the world of aviation. This exciting initiative strengthens personalized ying experience and meaningful bene ts for them and their families. *Subject to the full terms and conditions of EL AL Young available on the website and EL AL’s privacy policy. our connection with young travelers, o ering a more

Unistream’s StartUp Now entrepreneurial program o ers young people hands-on experience in establishing an innovative venture. This year, a group of 22 Jewish and Arab eighth-grade Ramle teens was supported by EL AL and the UJA Federation of New York, and was directly supervised by Hezi Furer, EL AL’s Information Technology Project Manager. The teens toured the EL AL o ces, met senior executives, and held a Go-No-Go feasibility panel, during which they chose their venture, Fly Bot, a digital assistant accessible throughout the ight experience and born of The Unistream Association and EL AL join forces to promote business and social entrepreneurship among youth

Photo: courtesy of Unistream

actual air travel challenges. The collaboration between EL AL and Unistream shows what can happen when young people have the support and tools to succeed – they’re positioned on life’s runway, ready for takeo .

34 ATMOSPHERE NOVEMBER 2025