אל על | אטמוספירה

In-flight I Issue 297 I September 2025

Publisher

Editor-in-Chief Nava Marton Production Manager Alon Fox Art Director Amram Pikarsky / Studio Liat Rosenzwieg Design Shiri Atzmon Cover Photo Guy Kushi & Yariv Fein Images Shutterstock VP of Marketing, Trade and Sales Yaniv Ofir Senior Sales Manager Liad Elhadad

Photo: Shutterstock

Editor’s Letter

September marks the arrival of fall and the holiday season, beginning with Rosh Hashanah and its family feasts. But sadly, things are not yet back to normal in Israel, with the war still going on. Holiday joy is tinted with sadness, and all optimism (however cautious) is accompanied by a sense of anxiety. In times like these, discovering new landscapes, taking time off to recharge your batteries, is so very welcome. This month, our magazine introduces you to the wonders of the Dead Sea region and the Judean Desert town of Arad. The Dead Sea is a place like no other on the planet, and it hardly needs any PR - but if until now you thought that the healing properties of its mud and salt were the only reasons to visit it, you are warmly invited to discover its wild side and experience the thrills of kayaking along salt crystal beaches, and more. Arad is a desert town with a surprisingly rich food and wine scene, and it offers unique views of the Judean Desert. It’s also home to the first professional racetrack in Israel that

offers visitors the chance to have a go at extreme driving. In our magazine section, you’ll find our interview with beloved Israeli singer songwriter Rita, who’s returning to the stage this month with her new show “Let’s Dance!”. We talked to her about the challenges of making music in difficult times, and the need to find hope and comfort in music. As always, you’ll find our recommendations for the main cultural events across the country this month, our guides, news updates, and reviews of all the new items you need for your next vacation – as well as a look at some of our favorite fish restaurants, and ideas for designer items to gift your loved-ones this holiday season. And as ever, we ceaselessly continue to hope and pray for the release of our hostages still held captive in Gaza. I wish you all a Hag Sameach, a peaceful flight, and a pleasant read, Nava Marton @nava.marton I Nava@atmospheres.co.il

Head of Inflight Entertainment & Connectivity Tal Kalderon Talkal@elal.co.il

For information regarding advertising opportunities Please contact

Mr. Liad Elhadad at TEL: 052-3449838 Liad_e@rge.co.il

Atmosphere Magazine is published monthly by RGE and LDI. Materials in this publication may not be reproduced in any form without permission. The opinions expressed in this magazine reflect those of the writers only, and not EL AL Airlines. The publisher and / or EL AL are not responsible for advertising content.

For Tefillat HaDerech enter the entertainment system > Traditional > Tefillat HaDerech

3

ATMOSPHERE SEPTEMBER 2025