אל על | אטמוספירה

EL AL and HOT are deepening their cooperation and launching several joint initiatives. As part of these initiatives, HOT content will be integrated into the EL AL in-flight entertainment system, including popular original TV shows, children and teens’ series, and more. Additionally, FLY CARD holders will be able to benefit from double points when purchasing various HOT Group services, including mobile and international roaming packages. They will also be eligible for a joining bonus for HOT services, redeemable through points or a combination of points and cash. The content agreement between the companies includes the full integration of new HOT content, which will gradually be added to the EL AL in-flight entertainment Strategic cooperation agreements between the EL AL Matmid Frequent Flyer Program and HOT

EL AL CEO Dina Ben Tal Ganancia and HOT CEO Tal Granot-Goldstein with the cast of HOT’s successful series “Shababnikim”. Photo by Alon Talmor

system in the coming months. Among the shows that will be available in-flight are: “Shababnikim”, “Zaguri Empire”, “Indel”, “We are on the map”, “Corduroy”, “Queens”, “Spin”,

“The Dream Owner”, “Goalstar”, and leading original children and teens’ series, such as “Hipazon and Zehiron”, “Bugiz”, and more. Additional content is expected to be added later.

A groundbreaking collaboration in the fields of education and space between EL AL and the Ramon Foundation

The Space Startups program, led by the Ramon Foundation, is a two-year initiative for 5 th and 6 th -grade pupils across Israel, focusing on space and entrepreneurship. Inspired by NASA’s astronaut training principles, the program utilizes a project based methodology and hands-on experience. For the first time, EL AL pilots will be mentoring pupils, providing practical tools for developing space-related ventures. Students will meet with the pilots three times a year to explore aviation, debriefing methodologies, and personal journeys - honoring the legacy of Ilan, Asaf, and Rona Ramon. This groundbreaking collaboration fosters innovation and empowers Israel’s next generation of space entrepreneurs. We are proud to be part of this inspiring initiative.

Photo: courtesy of the Ramon Foundation

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ATMOSPHERE APRIL 2025