EL AL | Atmosphere

Investing in social and environmental initiatives as part of our business strategy Despite these significant challenges, EL AL has remained steadfast in advancing its environmental, social, and governance (ESG) initiatives, a testament to its long-term vision and strategy. The company’s ESG report, published earlier this year, outlines efforts that align with its strategic business objectives. This year was, excellence. The airline received APEX’s Five-Star Service Award for passenger experience for the fourth consecutive year, placing it among the world’s leading carriers. Alongside this initiative, the company has begun developing a responsible supply chain policy that reflects its commitment to its suppliers. As part of its commitment to sustainability, EL AL has advanced initiatives under the IATA Environmental Assessment (IEnvA) agreement, taking significant steps toward achieving net-zero carbon emissions by 2050. These environmental efforts will continue to shape the airline’s agenda toward 2025. definitely, the year of the S. Even amidst adversity, EL AL has upheld its reputation for

Photo: (Ben Ari) Guy Kusi & Yariv Fein

Reserve duty days will turn into Matmid Frequent Flyer points: EL AL continues to salute IDF reservists Since the beginning of the war, EL AL has launched several initiatives to honor active duty and reserve IDF soldiers, including offering free baggage allowances, priority boarding, and full refund cancellations (benefits still valid today). Additionally, approximately 20,000 free airline tickets to various destinations have been given out. Now, the company is launching a new campaign led by Hanan Ben Ari and his mother, based on a true story of a reservist who missed the birth of his son. This campaign introduces the most significant initiative to date: reservists who have served a total of 100 days or more since October 7 will receive 100 Matmid Frequent Flyer points for each day of reserve duty . This is in addition to the benefit for active duty and reserve soldiers who have served more than 60 days, which includes baggage, preferred seating, and full refund privileges. The points awarded can be redeemed for various benefits, including purchasing Award flight tickets, upgrading to premium class, paying for preferred seating or extra baggage, and purchasing duty free products on the plane. Additionally, Matmid members with a FLYCARD can use the points in various promotions. For example, a reservist who has completed 350 days of reserve duty will receive 35,000 points, which can be used to purchase an Award ticket to destinations such as Rome, Prague, Athens, and more. Registration for the benefit on the EL AL website is open until January 15 or until the allocation is exhausted (whichever comes first). For more details, visit the EL AL website: elal.com

EL AL volunteers serving falafel at military bases

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ATMOSPHERE JANUARY 2025