EL AL | Atmosphere

A word from the CEO of EL AL

Dear Customers,

This month marks one year since the tragic events of October 7, which have forever changed our country. Even during times of war, time does not stand still, and we now find ourselves at the start of a new Jewish year. The past year has brought with it uncertainty, pain, and worry. We have all experienced emotional upheavals, facing personal and national challenges. Throughout the year, we encountered Israelis and Jews from around the world, both in the air and on the ground. We looked each of them in the eyes, shared moments of sadness and hope, and heard countless personal stories. We supported families, civilians, and soldiers, becoming a part of their journey. We felt deeply connected to the Israeli tapestry and EL AL’s integral role in it. EL AL joined the national effort from the very first day of the war. Thanks to our dedicated teams on the ground and in the air, both in Israel and abroad, we managed to maintain our flight schedule and adapt to the situation as needed. We fulfilled our mission of being the wings that enable every Israeli and Jew to reach their destination. Recently, I had the privilege of accompanying EL AL’s “Spirit Team” as we cheered on Israel’s Paralympic athletes in Paris. Even there, I witnessed the strength of the Israeli spirit—unity and determination that help us overcome challenges and offer optimism for the future. Dear customers, you have been our partners in this journey since EL AL’s inception alongside the founding of the State of Israel. Our company’s history is intertwined with the nation’s, and you are a part of that—during both peaceful times and when skies are stormy. As we begin this new year, I am grateful for your trust, patience, and understanding during this complex period. Thank you for allowing us to continue connecting you with your homes, country, families, and loved ones. Thank you for the smiles and support you’ve given our air and ground crews and for letting us help you feel at home. We enter this new year with hope for a better future for all of Israel—a year of safety, unity, peace, health, and light. We remain committed to providing you with the best service possible at EL AL. On every flight, we continue to express our hopes for the swift return of the hostages, and we pray for the well-being and safety of IDF soldiers and security forces. I wish you and your families a year of open, clear skies, the return of routine to our lives, and a sweet year full of new opportunities. Sincerely, Dina Ben Tal Ganancia CEO EL AL

The ‘Spirit team’ at the Paris 2024 Paralympic Games

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ATMOSPHERE OCTOBER 2024