EL AL | Atmosphere

In-flight I Issue 286 I October 2024

Publisher

Editor-in-Chief Nava Marton Production Manager Alon Fox Art Director Amram Pikarsky / Studio Liat Rosenzwieg Design Shiri Atzmon Cover Photo and Images ASAP Creative VP of Marketing, Trade and Sales Yaniv Ofir Senior Sales Manager Liad Elhadad

Photo: Ziv Koren

Editor’s Letter

October 7 caught me in the middle of a family weekend in the Golan Heights. On Saturday morning, we awoke to horror. A year has passed. A year of ongoing war, relentless tragedy, and collective trauma. A year has passed, and we still have hostages in Gaza. And yet, here we are, at the threshold of a new Hebrew year. The High Holidays have always been peak travel period in Israel, and a time when festiveness was resolutely in the air. But not this year. However, aside the sadness and anguish, it’s important to try and make space for what can help alleviate the fear and stress – simply because there’s no other way. As the saying goes – life goes on. So, if you’re on your way to Israel for a family vacation or to

any other destination in the world, we hope you’ll have a fun and relaxing time, wherever you are. (We’ve prepared a selection of recommendations for what to see and do in Jerusalem this month). To mark a year since the start of the war, this issue contains a special series of articles, notably an interview with Ziv Koren, one of the first photojournalists present at the site of the attacks in the south. A year has passed, and we’re still praying for the return of our hostages, as well as for the safety of our soldiers on the battlefields. Let’s hope this new year brings only good tidings. Wishing you happy, peaceful holidays and a Shana Tova, Nava Marton

Head of Inflight Entertainment & Connectivity Tal Kalderon Talkal@elal.co.il

For information regarding advertising opportunities Please contact

Mr. Liad Elhadad at TEL: 052-3449838 Liad_e@rge.co.il

Traveler’s Prayer May it be Thy will, Lord of Heaven and Earth, to lead us to peace and safety, to fly us in peace and safety to our desired destination, to find life, joy, and peace. Guard and watch us, we who fly the air pathways, cross the seas, and travel overland routes. Make firm the hands that guide the steering and sustain their spirit, so that they may lead us in peace and safety. For in You alone is our shelter from now unto eternity. The Lord bless thee, keep thee, the Lord make His face shine upon thee, and be gracious unto thee, the Lord turns His face unto thee, and gives thee peace. Amen.

Atmosphere Magazine is published monthly by RGE and LDI. Materials in this publication may not be reproduced in any form without permission. The opinions expressed in this magazine reflect those of the writers only, and not EL AL Airlines. The publisher and / or EL AL are not responsible for advertising content.

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ATMOSPHERE OCTOBER 2024