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Painting Paris Blue & White

The Paris Paralympic Games are set to open at the end of the month. The situation for the Israeli delegation this year will be more complex than ever, as Israel deals with negative global sentiment right now. Israeli representatives have already been booed at several international competitions, which has strengthened the understanding that support of Israeli athletes is essential. To give our Israeli athletes the warmest and most supportive experience at the Paralympic Games in Paris, EL AL - the Israeli Paralympic team’s official carrier, is forming the Spirit Team – Israel’s cheerleading squad to cheer on the athletes and make them feel at home. The Spirit Team will include thirty Israeli fans, flown to Paris at the company’s expense, as well as veterans injured in Operation Iron Swords and potential Paralympic athletes, volunteers who work with disabled IDF veterans, influencers, and members of the general public selected through an EL AL social media campaign. The initiative was fronted by EL AL brand ambassador Hanan Ben Ari, and Roland-Garros wheelchair tennis Paralympic Games in Paris. EL AL will fly dozens of of Israelis to be there to cheer and make our athletes feel right at home in Paris EL AL is forming the Spirit Team - Israel’s cheerleading squad for the upcoming

photos: Guy Kusi & Yariv Fein

champion Guy Sasson. As part of its support for paralympic sports, EL AL is donating NIS 200,000 to the IDF Handicapped Veterans Organization, including flight tickets

to the Paris Games. The donation supports injured IDF and security forces injured while securing the State of Israel and its residents. The IDF Handicapped Veterans Organization helps

48 ATMOSPHERE AUGUST 2024