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Lifestyle I Design

The exhibition space at Moroso’s flagship store

Modular furniture is back The social consequences of technological innovation, and the feeling of isolation and alienation induced by the pandemic, have brought on a thirst for real-life human interaction. People are increasingly gathering together in discussion circles, spurring on a revival of segment and modular furniture, which can be reduced, added onto, and modified according to the number of people present, and room organization. All the major brands have their version of it. To make this concept work in typical Israeli apartments, it would perhaps be best to start with a segment or two and add more with time.

The Tamart exhibition space in Milan, as part of the Moscapartners exhibit

Searching for meaning There’s a yearning for nostalgia in the air, and with it a search for the story, history, and meaning behind the objects we surround ourselves with. And so, many brands are relaunching iconic designs of the past, giving them new interpretations, and letting young designers create new objects inspired by them. We were of course touched most of all by a story from Israel, that of the British furniture brand Tamart, founded by architect Amos Goldreich as a tribute to his parents, Tamar de Shalit and Arthur Goldreich who were key figures in the design and architecture scene of the Israel of the 60s and 70s. Now living in London, Amos Goldreich chose twenty of his parents’ wood furniture designs and breathed new life into them under his new brand Tamart, a contraction of both his parents’ names.

Speak to me in colors Similar to the trends of the fashion world, this year’s design color palette tends towards the deep and smoky, with bordeaux, clay, orange, and mustard leading the way, and the occasional glimpse of royal blue, and more surprisingly, lilac. We came across this shade of purple on walls (see the apartment styled by Muuto), in furniture (see the Moroso couch in the previous item, or the Aaland collection designed by Patricia Urquiola for Kartell), and in accessories - as in Nina Yashar’s

“Objects of common interest” designed for Nilufar Depot.

From the exhibition space of the studio apartment designed by H+O for Muuto

Photos: courtesy of the designers

36 ATMOSPHERE JUNE 2024