EL AL | Atmosphere

In-flight I Issue 279 I March 2024

Publisher

Editor-in-Chief Nava Marton Production Manager Liat Mofaz Milchan English Translator and Copy Editor Gallia Bronowski Art Director Amram Pikarsky / Studio Liat Rosenzwieg Design

The National Library of Israel I Photo by Albatross

Editor’s Letter

International Women’s Day is annually celebrated on March 8 th . This year, in the shadow of October 7 th and the war in Gaza, this special day takes on a whole new meaning in Israel, in light of the remarkable strength and bravery women have shown in the darkest of hours, be them the heroic female IDF soldiers, or partners and wives on the home front. It has been impossible to ignore the extraordinary hasbara work accomplished by Noa Tishby, and in this issue you’ll find our interview with Israel’s unofficial ambassador to the world herself, in which she tells us about how her dream to become a Hollywood actress transformed into dedicating herself to advocating for Israel full-time. The stories of all the incredible heroines of this current war are so many, they could fill several magazines. To honor them, Eshchar & More ad agency asked female graphic designers and illustrators to choose one particular story and tell it through a text or a drawing. I whole heartedly recommend taking a look at

the website created for the occasion, giborotbarzel.co.il/en, and sharing it with others. It is filled with beautiful illustrations and incredibly moving stories of bravery and solidarity. If you’re on your way to Israel, this issue contains recommendations for what to see and do on a day trip to Jerusalem, to mark the annual international marathon that takes place there this month. Israel’s beautiful capital city never ceases to delight, with its breathtaking views, unique atmosphere, and constant regeneration. And of course, as always, you’ll be able to find articles, guides, food, and travel recommendations, including a look at Assaf Granit’s new restaurant, Boubalé, situated in the lobby of the brand-new luxury hotel “Le Grand Mazarin” that opened last September in Paris’ chic Marais neighborhood. As we hope for better days, I wish you all a pleasant read and a peaceful flight. Nava Marton

Shiri Atzmon Cover Photo and Images ASAP Creative

VP of Marketing, Trade and Sales Yaniv Ofir Business Development Manager Alon Fox Senior Sales Manager Sivan Himelfarb

Head of Inflight Entertainment & Connectivity Tal Kalderon Talkal@elal.co.il

For information regarding advertising opportunities Please contact Ms. Sivan Himelfarb at

TEL: 054-5255370 Sivan_h@rge.co.il

Traveler’s Prayer May it be Thy will, Lord of Heaven and Earth, to lead us to peace and safety, to fly us in peace and safety to our desired destination, to find life, joy, and peace. Guard and watch us, we who fly the air pathways, cross the seas, and travel overland routes. Make firm the hands that guide the steering and sustain their spirit, so that they may lead us in peace and safety. For in You alone is our shelter from now unto eternity. The Lord bless thee, keep thee, the Lord make His face shine upon thee, and be gracious unto thee, the Lord turns His face unto thee, and gives thee peace. Amen.

Atmosphere Magazine is published monthly by RGE and LDI. Materials in this publication may not be reproduced in any form without permission. The opinions expressed in this magazine reflect those of the writers only, and not EL AL Airlines. The publisher and / or EL AL are not responsible for advertising content.

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ATMOSPHERE MARCH 2024