EL AL | Atmosphere

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A ray of light in the global hotel arena: "Aluma" is Isrotel's new international hotel brand Aluma brings together perfect locations, attention to detail, and ultimate hospitality. The first two Aluma hotels are opening in April in Athens, Greece, and will welcome guests from all over the world into a world of warmth, luxury and light

Photos: BHE

For foodies and nightlife seekers. Anise Hotel

Anise – boho-chic hospitality Named after one of the favorite spices of Greece, Anise hotel is located along the spice road in Psyri, one of Athens’ trendiest and most up-and-coming neighborhoods. The area is brimful with little boutiques and taverns, spice shops and cafés, century-old family run delis, and little alleyway bars. Full of colors, flavors, and scents, it is perfect for foodies and nightlife seekers. The hotel is spread across two buildings connected by an impressive atrium. The first one, opening in April, comprises 63 designed rooms, and the second has 42, due to open at a later stage. Later this year, another Aluma hotel is scheduled to open in Athens, named Adia, a 5-star hotel with a rooftop pool and spa. It will be followed by another Aluma location in Thessaloniki, as well as additional hotels in various European cities. “When staying at an Aluma hotel, our guests, and particularly those who have been Isrotel customers for years, will recognize Isrotel’s hospitality, its sense of being a ‘home away from home’, and our signature attention to detail and dedicated level of service”, adds Raviv. www.alumahotels.com

With a view of the Acropolis. Skylark Hotel

Aluma (the Hebrew word for “ray of light”), Isrotel’s new international hotel brand, was inspired by the values of Israeli warmth and hospitality, excellent service, transparency, and outstanding experiences. Offering a new take on Isrotel’s core value of “Hospitality as a way of life”, Aluma’s essence is: “Hospitality as a way of light.” People, places, and everything in between The story behind Aluma is a story of hospitality and creativity, inspiration and innovation, people and places. The new chain extends Isrotel’s reach oversees, starting in Greece and Italy, with additional European countries to open in the future. “Aluma is an international chain of hotels that will benefit from Isrotel’s longstanding experience and uncompromising standards of excellence, offering global travelers a wide range of city hotels and leisure resorts to choose from, and providing unique hospitality experiences”,

says Isrotel’s CEO, Lior Raviv. To date, Isrotel has 23 hotels in Israel, making it the country’s biggest hotel chain, with Aluma hotels in Greece now added to the list. Greece was chosen as Aluma’s launch country due to its close proximity to Israel, along with its great climate, food, and shopping options. The first two Aluma hotels opening in April are both located in the heart of Athens, each with its distinct character and atmosphere. Skylark – an intimate refuge in the heart of the city Skylark hotel, named after a bird flying above the city, will open its doors in April on Omonoia square, one of the city’s oldest squares, and a bustling nightlife spot with bars and cafés, shops and clubs. Skylark is a hospitality haven, with 199 rooms, elegantly designed and furnished, perfect for a pampering holiday or a business trip. The hotel also boasts a restaurant, a bar, a conference room, and a rooftop pool overlooking the Acropolis.