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In-flight I Issue 278 I February 2024

Publisher

Editor-in-Chief Nava Marton Production Manager Liat Mofaz Milchan English Translator and Copy Editor Gallia Bronowski Art Director Amram Pikarsky / Studio Liat Rosenzwieg Design Shiri Atzmon Cover Photo Guy Kusi & Yariv Fein Images ASAP Creative VP of Marketing, Trade and Sales Yaniv Ofir Business Development Manager Alon Fox Senior Sales Manager Sivan Himelfarb

Darom Adom I Photo: Rafi Babayan

Editor’s Letter

In Israel, February is the month where everything is in full bloom - fields of red anemones, white and pink almond blossoms, irises and cyclamen, exploding with color across the country. And during these tough times, they’re a glorious symbol of hope and renewal. Almost four months have passed since the attacks of October 7 th, and the country is doing its best to get back to normal, welcoming with open arms those coming to volunteer, explore the country, or visit friends and family. This is one of the most delightful times of the year in Israel, with everything in bloom and the weather neither too hot nor too cold. It’s such a great time for daytrips in the country, to take in the winter sun, catch some peace and quiet, or discover a new museum or trek trail. In this issue you’ll find 14 ideas for relaxing winter activities, both indoors and outdoors – including the Darom Adom festival in the Negev, that will be taking place this year despite the situation. (Do note, that event

times and specifications may potentially be modified in accordance with security instructions, so make sure to consult event schedules online from time to time). These troubled times have prompted many heartwarming initiatives. We’ve chosen to showcase initiatives from the world of Israeli design, that are all about solidarity, human connection, and hope. We also sat down for a chat with the president of the Negev region’s Sapir Academic College, with thirty of its members having been murdered and killed since October 7 th . Though the academic year started late and is taking place remotely, it is clear to everyone - faculty members, staff, and students alike, that it’s just a matter of time before they return to their beautiful campus, to live, study, volunteer, and work, in their beloved northwestern Negev. As we hope for better days, I wish you a pleasant read and a peaceful flight. Nava Marton

Head of Inflight Entertainment & Connectivity Tal Kalderon Talkal@elal.co.il

For information regarding advertising opportunities Please contact Ms. Sivan Himelfarb at

TEL: 054-5255370 Sivan_h@rge.co.il

Traveler’s Prayer May it be Thy will, Lord of Heaven and Earth, to lead us to peace and safety, to fly us in peace and safety to our desired destination, to find life, joy, and peace. Guard and watch us, we who fly the air pathways, cross the seas, and travel overland routes. Make firm the hands that guide the steering and sustain their spirit, so that they may lead us in peace and safety. For in You alone is our shelter from now unto eternity. The Lord bless thee, keep thee, the Lord make His face shine upon thee, and be gracious unto thee, the Lord turns His face unto thee, and gives thee peace. Amen.

Atmosphere Magazine is published monthly by RGE and LDI. Materials in this publication may not be reproduced in any form without permission. The opinions expressed in this magazine reflect those of the writers only, and not EL AL Airlines. The publisher and / or EL AL are not responsible for advertising content.

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FEBRUARY 2024 ATMOSPHERE