EL AL | Atmosphere

EL AL Keeps Israel Connected to the World

New Boarding Pass Design Reflects EL AL’s Support of the Hostages and Missing Families Forum: Bring Them Home Now #BringThemHome We are proud to introduce a meaningful addition to our boarding passes—a poignant inscription echoing our unwavering support for the Hostages and Missing Families Forum: “Bring Them Home Now #BringThemHome.” As part of our ongoing commitment to this cause, EL AL has recently established a dedicated initiative led by Yarom Vadish, E.V.P. Sales & Tourism at EL AL. This initiative aims to actively contribute to the efforts of the Hostages and Missing Families Forum, particularly by facilitating the travel of family representatives and advocates to key destinations worldwide. Since the launch of this initiative, EL AL has flown numerous family representatives to the US and European cities including Paris, Madrid, Brussels, Vienna, Copenhagen, and Amsterdam. During these visits, the representatives engaged with senior officials in governments, the OECD, Jewish communities, UNESCO, and the media to raise awareness and support for the release of the hostages.

Remembering the hostages Photographs of the hostages and the missing were placed on the seats of one of the cargo planes that flew in from New York as a symbol of hope for their return. The flight was a special flight that transported tons of essential medical and tactical gear for IDF soldiers donated by the Amudim organization and the Phoenix Group in cooperation with EL AL.

Tribute evening at Ben Gurion airport | The fight for the hostages and the missing

Hundreds of EL AL employees took part in the special gathering organized by the Hostages and Missing Families Forum at Ben Gurion airport. Candles were lit and songs were sung to keep hope strong. “Together we shall push away the darkness. Our hearts and minds are with the hostages and the missing”, said EL AL CEO Dina Ben Tal Ganancia at the gathering, which was attended by hundreds of members of EL AL staff.

10 ATMOSPHERE JANUARY 2024