אל על | אטמוספירה

In-flight I Issue 275 I October 2023

Publisher

Editor-in-Chief Nava Marton Production Manager Liat Mofaz Milchan English Translator and Copy Editor Gallia Bronowski Art Director Amram Pikarsky / Studio Liat Rosenzwieg Design Shiri Atzmon Cover Photo and Images ASAP Creative VP of Marketing, Trade and Sales Yaniv Ofir Business Development Manager Alon Fox Senior Sales Manager Ofer Stessel

Photo: Eyal Tagar

Editor’s Letter

After years of construction works, Tel Aviv’s light rail was inaugurated last month. Though only the red line which connects Bat Yam to Petah Tikva, is currently operative – the launch is still a major event. In celebration of this milestone, we’ve gone for a little light rail trip along Jaffa’s Jerusalem Boulevard to get you the lowdown on all there is to see and do there, including visiting historical buildings and art galleries, and relaxing in one of the area’s many cafés, restaurants, and bars. Jerusalem Boulevard also has bike lanes and areas with shaded seating and it’s a lovely place to spend an afternoon. This month also marks another major occasion: Chef Assaf Granit, owner of more than 30 restaurants including Michelin-starred “Shabur” in Paris, recently named head chef of EL AL Airlines, is launching his brand-new inflight menu. Granit has conjured up a culinary vision that blends traditional recipes with contemporary Israeli cuisine. He has

succeeded in creating a fascinating fusion of flavors and a series of inventive dishes that represent the Israeli table and spirit. In a special interview, he opens up about his new role and his dreams for the future. Also this month, a review of the Magdala Hotel located by the Sea of Galilee. It was built beside an archeological site of great significance, (recently named one of the ten leading sites in the Middle-East by global tourism website TripAdvisor), where the remains of the 1 st century fisherman’s village of Magdala were discovered. This issue also includes an article about Beit Elfarasha, a social and culinary initiative in the city of Akko that aims to empower local women. And as always, you’ll find tips, guides, ideas, the latest updates and news about the month’s goings-on and events, and more. Wishing you all a pleasant read, a peaceful flight, and Happy Holidays. Nava Marton

Head of Inflight Entertainment & Connectivity Tal Kalderon Talkal@elal.co.il

Atmosphere Magazine is published monthly by RGE and LDI. Materials in this publication may not be reproduced in any form without permission. The opinions expressed in this magazine reflect those of the writers only, and not EL AL Airlines. The publisher and / or EL AL are not responsible for advertising content. For information regarding advertising opportunities Please contact Mr. Ofer Stessel at Tel: 052-8000618 Ofer_s@rge.co.il

Traveler’s Prayer May it be Thy will, Lord of Heaven and Earth, to lead us to peace and safety, to fly us in peace and safety to our desired destination, to find life, joy, and peace. Guard and watch us, we who fly the air pathways, cross the seas, and travel overland routes. Make firm the hands that guide the steering and sustain their spirit, so that they may lead us in peace and safety. For in You alone is our shelter from now unto eternity. The Lord bless thee, keep thee, the Lord make His face shine upon thee, and be gracious unto thee, the Lord turns His face unto thee, and gives thee peace. Amen.

3

ATMOSPHERE OCTOBER 2023