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Business I Fundraising for the Community

45 Israeli business managers, all members of the “Tough Mudders for the Larger Than Life Association” took part in an obstacle course in the North of England to raise funds to help build nursery schools for children with cancer. There were mud pits, ice-cold pools and climbing walls to contend with, but all in a good cause / By Yoel Tzafrir When Israeli business managers ran 25K to raise funds for children with cancer

Nursery school for children with cancer in Beer Sheba I Photo: Gili Hanoch

Last July, an EL AL flight left Ben Gurion airport with 45 of the country’s highest-ranking business managers onboard, all on their way to take part in a pretty scary event – an obstacle course that included a 25K run and 46 different ordeals such as crossing rolling mud mountains, ice-cold water pits, a

field of electric wires, and more. A set of obstacles that forced the participants to face extreme physical challenges and deep-seated fears. The event was all part of a project led by the “Larger Than Life Association in memory of Shlomo Tiran” that supports children suffering from cancer. The goal is

to raise funds for the creation of nursery schools tailored to suit the needs of children with cancer or in remission. To make it happen, members of the “Tough Mudders for the Larger Than Life Association” gave it their all in the “Tough Mudder Infinity Course” that took place in Yorkshire, England.

38 ATMOSPHERE OCTOBER 2023