EL AL | Atmosphere

September 2023

Issue 274 | September 2023

High Holiday Getaways From charming desert resorts immersed in magical biblical landscapes to refreshing weekends at one of Israel’s enchanting natural springs - now’s the perfect time for an end-of-season vacation

16 P.

Flying on a 737 or 777 aircraft? Switch your mobile device to flight mode, select the EL AL network, and scan the QR code or open your browser and enter: wifi.elal.com to enjoy hundreds of movies, TV shows, music and games on your personal device. Further details on page 48

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In-flight I Issue 274 I September 2023


Editor-in-Chief Nava Marton Production Manager Liat Mofaz Milchan English Translator and Copy Editor Gallia Bronowski Art Director Amram Pikarsky / Studio Liat Rosenzwieg Design Shiri Atzmon Cover Photo and Images ASAP Creative VP of Marketing, Trade and Sales Yaniv Ofir Business Development Manager Alon Fox Senior Sales Manager Ofer Stessel

Photos: Dani Israelovich

Editor’s Letter

The summer holidays are now behind us, and even if the heat still makes an occasional comeback, it’s now possible to start getting excited about the arrival of Fall and the High Holidays. This time of year is ideal for weekends away with friends or with family as Israel offers such a diversity of sceneries and atmospheres – biblical desert landscapes in the south, emerald green natural springs in the north. We’ve chosen to mark the arrival of the High Holidays with two holiday suggestions: the first is Sukkot inspired and includes several options of resorts that offer stays in wood cabins and huts across the Negev desert; the second is an exploration of five beautiful natural springs in Israel’s Emek HaMaayanot region that lies between Afula and Beit Shean. There, you’ll be able to enjoy natural pools of gorgeous turquoise waters, walking trails and even slides that are immersed in the water, all

entirely for free, at walking distance from your vehicle. For those more inclined towards vacationing in an air-conditioned hotel, we’ve reviewed the beautiful Magdala Hotel, built on the shores of the Sea of Galilee, right next to an impressive archeological site discovered as the hotel was being constructed. The site includes the remains of the ancient fishermen’s village of Magdala, built in the 1 st century AD. It was recently named one of the Middle-East’s leading attractions for 2023 by TripAdvisor. Also this month: the new feature-filled Frequent Flyer Club loyalty program, an overview of new Israeli restaurants recently opened, culture and events’ guides, recommendations, gifts ideas, and more. Wishing you all a pleasant read, a peaceful flight, and Happy Holidays. Nava Marton

Head of Inflight Entertainment & Connectivity Tal Kalderon Talkal@elal.co.il

Atmosphere Magazine is published monthly by RGE and LDI. Materials in this publication may not be reproduced in any form without permission. The opinions expressed in this magazine reflect those of the writers only, and not EL AL Airlines. The publisher and / or EL AL are not responsible for advertising content. For information regarding advertising opportunities Please contact Mr. Ofer Stessel at Tel: 052-8000618 Ofer_s@rge.co.il

Traveler’s Prayer May it be Thy will, Lord of Heaven and Earth, to lead us to peace and safety, to fly us in peace and safety to our desired destination, to find life, joy, and peace. Guard and watch us, we who fly the air pathways, cross the seas, and travel overland routes. Make firm the hands that guide the steering and sustain their spirit, so that they may lead us in peace and safety. For in You alone is our shelter from now unto eternity. The Lord bless thee, keep thee, the Lord make His face shine upon thee, and be gracious unto thee, the Lord turns His face unto thee, and gives thee peace. Amen.



In-flight I Issue 274 I September 2023


45 46 News 48 In-flight Entertainment 50 New Movies 52 Top 6 53 Editor’s Pick 54 In-flight Internet Access

55 Meet the Crew 56 Destination Map 59 Fleet

Check-in 6 Travel News September highlights 8 What’s on Our Radar This Month Local events 10 Checklist Flight essentials 12 Our Guide 5 tips for buying tickets to live shows abroad 14 Wellness 5 trendy wellness treatments you need to know about

See the Sights 16 Explore Guest houses and resorts that combine cozy eco cabin life with breathtaking desert landscapes 22 Discover The natural springs of Emek HaMaayanot Magazine 26 Simpler, Easier, Better The New Matmid Frequent Flyer Program

Lifestyle 28 Food 7 new Israeli restaurants to try out this season 34 Design 5 beautiful gifts with added meaning 36 Fashion Open your wardrobe to satin, sequins, and embroidery

Business 40 Interview

Golda & Anita marketing VP talks about the challenges ahead and her vision for the future



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Check-in I Travel News & Updates

September Highlights

Photo: Tal Agasi

Photo: Pygmalion Karatzas

Photo: Eliyahu Yanai, City of David

Israel’s longest suspension bridge inaugurated in Jerusalem After the inauguration of a 70-meter long suspension bridge in the city of Nesher and of an 80-meter-long one in Nahal HaBesor, Israel’s longest suspension bridge has recently been inaugurated in Jerusalem. The new 202-meter-long bridge, which took ten months to build, connects the Valley of Hinnom to Mount Zion and offers a 30-meter-high panoramic view of the capital city. Visitors will be able to easily access the nearby City of David National Park where they can explore its many farms and vineyards. The bridge will be open to the public, free of charge, every day between 6 AM and 10 PM.

Waterland Eilat has finally opened After seven years of construction and two and half years of pandemic induced lockdowns, Eilat’s giant water park “Waterland”, is finally open. The park has three water towers, 14 extreme-slides of various kinds, two of which being “the highest slides in the Middle East”, standing at 24-meters high. There’s a toddlers’ pool full of games and slides, buckets that kids can flip over, water mushrooms, two merry go-rounds and a big wave pool. The park has many shaded seating areas, an area for eating, and even an events hall with a theatre stage.

A prestigious title for the Isla Brown Corinthia Resort & Sp a British newspaper the “Independent” has named the Isla Brown Corinthia Resort & Spa the best hotel in Europe for 2023. This 5-star luxury deluxe resort, located an hour’s drive away from Athens, belongs to Israeli hospitality group “Brown Hotels” and offers 166 rooms and suites, a rooftop bar and restaurant, two swimming pools, a private beach, a beautiful spa, a sports center, as well as an events and conference hall. It is the first Isla Brown resort in Greece, and a second one has recently been inaugurated in Chania, on the island of Crete.

The port of Haifa nominated for the title of “Cruise Destination of the Year”

The list of ports and harbors nominated for the Seatrade Cruise Award for “Cruise Destination of the Year” has recently been revealed in London. Each year, this prestigious award gives a series of prizes to international ports and harbors in a range of categories. The port of Haifa has been nominated this year as a candidate for the award for “Cruise Destination of the Year”, the competition’s most prestigious award. According to the panel of judges that designated the list of candidate-cities, Haifa has undergone a revolution as a destination-city for cruises and is one of the most fast-developing sailing destinations in the world. The winning port will be announced later this month.

Photo: courtesy of the port of Haifa



More benefits, more points, more flights! Introducing the new Matmid Frequent Flyer Club program

Easier to retain your points Each point earned in the new

Easier to redeem Purchasing an award ticket?

Introducing our Diamonds Our shiny new currency for calculating status eligibility. You can now keep your points exclusively for redemption towards your next flight, while the Diamonds you earn will elevate you to the next status quickly and easily Easier to earn points and Diamonds Besides earning Diamonds and points on flights and FLY CARD purchases*, for the first time you can earn Diamonds and points on purchases of extra baggage, SPACE seats and upgrades, making the road to an award ticket and tier status shorter

We’ve introduced a new, flexible award fares, and have canceled the additional cash component. Now, you can purchase an award ticket with just the points you’ve earned, and pay in cash for the tax component only Easier to upgrade Flight upgrades are just a few clicks away: from now on, all Matmid Frequent Flyer members are entitled to register for an upgrade, with one online click, from all booking classes and at varying prices. The higher your elite status, the higher your chances of getting an upgrade. And there’s more FLY CARD PREMIUM holders and Executive members enjoy priority in upgrades!

program will be valid for 18 months and will automatically be extended for an additional 18-month period whenever members earn at least one point on a flight or attain a minimum charge of NIS 5000 on their FLY CARD in a month during this period Easier to reach higher statuses members can reach a higher status quickly, and enjoy more benefits such as lounge access, preferred-seat selection at no-cost and much more. We've lowered the thresholds between statuses, so that all

All details and updates are available on the EL AL website elal.com *Diamonds can be earned for purchases with FLY CARD PREMIUM credit cards only, limited to up to 12,000 Diamonds for purchases made in the last 12 months. Earning Diamonds and points from upgrades will only be possible on the cash component of an upgrade through our Points Upgrade interface.

Check-in I Local events I September 2023 I Shiri Brook-Sagie

What’s On Our Radar This Month

Dance | The Alvin Ailey American Dance Theatre The Israeli Opera, Tel Aviv The beloved American dance company is back in Israel to open the Israeli Opera’s performing arts season. This revolutionary dance company, one of the most famous in the world, was founded by one of the most striking figures in the world of dance. The company has been shining a spotlight on Afro American dance since the very beginning. Among the pieces that will be performed in Israel this month is Ailey’s iconic choreography “Revelations”, an Afro-American piece set to the sound of gospel music that explores both the pain of human existence and the journey towards grace and universal love. September 19 th – 23 rd israel-opera.co.il

Photo: Paul Kolnik

| Pop-up art show The Imperial Hotel Wonderland 2 The Imperial Hotel, Tel Aviv Following the success garnered by the previous exhibition curated by Yaara Zaks, a new and even bigger one with new rooms and artists has been launched this month, under the title “Imagining Utopia”. The artists taking part, have been asked to imagine what their utopia would look like, what the notion of a better world means to them. Visitors are invited to explore the exhibition’s 38 hotel rooms where the works of 58 different artists of every kind are showcased and exhibited. From September 3 rd




| Gastronomy Tel Aviv Groove Tel Aviv After orchestrating a series of successful foodie events across the US, Orly Segal is bringing her culinary arts initiative to Tel Aviv. Three famous international chefs have been invited to come and cook in some of Tel Aviv’s best gourmet restaurants– among whom Chef Joshua (Josh) Gil from LA, Chef Pınar İshakoğlu from Istanbul, and Spain-based Israeli chef Shay Dublero. The three of them will be practicing their art in restaurants Popina, Timna, Selas, and Ouzeria. Make sure you book your table in advance! 4 th – 8 th September, tlvgroove.com

Photo: Anatoly Krinitsky

Art Exhibition | Thomas Demand, The Stutter of History The Israel Museum, Jerusalem The work of artist Thomas Demand is currently on show at the Israel Museum in Jerusalem, before moving on to be showcased in five different museums across the world. The work exhibited was created especially for the show and it focuses on the distance between world events and the way they are portrayed in photography. The show’s title: “The Stutter of History”, refers to the strangeness of the existential gap between the world we live in and the world made of paper and recycled cardboard Demand creates in his studio, as well as the gap between written and spoken history and the history that gets documented on film that often amounts to snippets of events it isn’t always possible to complete.

Culture I The Storyteller Festival Givatayim Theater Givatayim’s Storyteller Festival is this year celebrating its 30 th edition with thousands of funny, surprising, and fascinating stories, hundreds of participants, and dozens of shows. Entitled “To die or to conquer this hill”, this year’s festival will include nine days of such shows as: One hundred years of the Betar movement, 50 years since the death of David Ben-Gurion, 75 years since the creation of the State of Israel as told by Israel Supreme Court Judges, 50 years since the War of Kippur, and more. One of the highlights this year is Guri and Sherri Alfi’s show about the festival itself, filled with fun stories and anecdotes. September 26 th – October 5 th tickets at leaan.co.il

Photo: Yoel Levi

| Music The Witches? Festival Jerusalem, Tel Aviv, Haifa, and Nazareth During the Baroque period, female composers were suspected to be witches, and some were even burned at the stake. The Baroque Orchestra of Jerusalem’s Witches? Festival pays tribute to some of the talented women who left works of great musical relevance, with a series of lectures, concerts, and events. This year, for the first time, female musicians from oriental backgrounds will be participating in the festival. Among the various events taking place is a multicultural concert celebrating Arab and Ukrainian music with conductor Nur Dervish and singer Yana Rachel Levy who recently had to flee her home

(Photo: Backyard - © Thomas Demand, VG Bild-Kunst, Bonn). Until February 10 th , imj.org.il

country of Ukraine. September 18 th -23 rd jbo.co.il

Photo: Shay Franco



Check-in I Checklist

Flight Essentials for your next trip

Ergonomic travel pillow by Dr Gav, NIS 99, available at all Dr Gav stores and online via dr-gav.co.il

Handbag by Guess, NIS 399.90, available at Guess stores across Israel and online via globalonline.co.il

Kids sunglasses, Vintage Check Collection by Burberry, NIS 400-499, available at selected eyewear stores across Israel

Carry-on by Samsonite, Litebeam Collection, NIS 920, available at Samsonite stores and selected luggage stores across Israel

Lightweight low-rise hiking boots with strap for girls, NIS 48, available at Decathlon stores

Stress relief doll, NIS 99, available at all Gentleman stores and online via gentleman.co.il

Hush Puppies Active Collection trainers, light, super-flexible and comfortable to walk in, NIS 279.90, available at all Gali stores and online via gali.co.il

Make up and toiletries bag with travel bottle for perfume by BeautyCare, NIS 12.90, bottle, NIS 7.90, available at all BeautyCare stores and online via beautycare.co.il

Photos: PR, Israel Forlander


Stairs to the rooftop terrace.


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Images: Amit Geron

Residents of the penthouse enjoy five-star Jaffa hotel exclu sive amenities: lavish L. Raphael spa, pool, state-of-the-art 24/7 fitness center, lounges and event hall, gourmet cuisine room service offering first-class dining experiences, 24/7 concierge services and private parking. L ouis P asteur s t 2 t eL a viv , i sraeL o ffered at $59,000,000

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Private rooftop terrace.

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Check-in I Our Guide

From Taylor Swift to Coldplay, Beyoncé, and Ed Sheeran – all the big stars are touring the world, selling tickets like hotcakes. Here’s the lowdown on how, when, and where to get those precious tix to see your favorite artists perform live / By Shani Alterovich 5 tips for buying tickets to live shows abroad

01 Keep yourself informed via their social media accounts The best way to keep abreast of your favorite artist’s tour schedule is through their social media accounts. All the info about when ticket sales start, locations, etc., is posted on their Facebook, Instagram, and TikTok accounts. Pro tip: subscribe to their official website for direct updates via email. 02 Check out their official website Official ticket sales at cost price only take place via official websites. If you check for tickets on Google, you’ll find links to various ticket sale websites where prices are higher. Usually, official websites include a tour schedule tab with concert dates and locations and links to

official ticket sale websites in the countries where performances are due to take place. 03 Check for pre-sales and general sales General sales are the official sales round during which anyone can try their luck at buying a ticket. Pre sales are mostly open to fans and followers who get an opportunity to purchase tickets before everyone else. 04 Collect information about the show location Once you’ve chosen a date and venue, log onto the official website of the stadium or concert hall and subscribe. That way you’ll be informed about any potential updates concerning the show.

Check the venue structure and seating arrangements so you know exactly what to expect when you get there. 05 Get ready to pounce on those tickets! The day the sale begins is definitely one you need to anticipate as demand is high. Log onto the official website one hour before the sale starts as online queues can be long (they can last hours and sometimes even a whole day). It’s important not to refresh the queue page but rather patiently wait your turn. Once it arrives, you’ll be transferred to a page where you can finally purchase the ticket within a certain time window. And once you’ve got your precious tickets, it’s finally time to book your hotel and flight.


tel aviv biennale of crafts & design 2023

Collecting the Fragments, , Koby Sibony, Photography: Avi Amsalem

Already enjoyed by , visitors "An event you should not miss" (Gilad Melzer, Haaretz)

what is the measure of man ? We have added additional guided tours! For updates: www.eretzmuseum.org.il E eretzisraelmuseum

אביב תל ולעיצוב לאומנויות הביאנלה Tel Aviv Biennale of Crafts & Design وا ِ ف أ 

Check-in I Wellness

5 trendy wellness treatments you need to know about / By Adi Shalom Wellness Wonders

mental and physical wellbeing and can leave us feeling happier and more relaxed, with fewer aches and pains, as well as confident of a better night’s sleep. The science behind it: floating in salt water reduces the effect of gravity on the body, encourages muscle relaxation, and eases tension on the joints. It also increases focus and mental relaxation, which in turns leads to the release of endorphins and the reduction of stress hormones. An infrared sauna is a type of sauna that uses light to create heat. While regular saunas use heat to warm the air, which in turn warms the body, an infrared sauna heats the body directly without warming the air around you. The science behind it: infrared light penetrates the skin deeper than regular light and accelerates the heart rate, which then makes you sweat. This in turn improves blood circulation and detoxifies the body. Infrared saunas

Ice baths You’ve probably heard

about the ice bath trend – you might even have experienced it. But in case you haven’t yet, here’s a bit of information about this hot new wellness trend. The scientific name for it is cryotherapy, which means treatment by cold (krios in Ancient Greek means icy cold), and it involves exposing the body to ice cold temperatures for therapeutic purposes. The science behind it: the body’s physiological reaction to extreme cold is the contraction of blood vessels which in turn reduces inflammation and relieves muscle pain. Also, exposure to extreme cold releases endorphins, can temporarily boost metabolism, and helps develop mental strength. Forest Bathing Shinrin-Yoku is the Japanese physiological and psychological exercise of bathing in the forest. Shinrin is the Japanese word for forest, and yoku, the word for bath. The idea is to bathe in water in a

place that is immersed in nature and close to trees. The science behind it: trees emit energetic compounds known as phytoncides which possess antimicrobial qualities. Breathing them as you bathe in water can strengthen the immune system and reduce stress. But if you don’t have a forest nearby, just spending time in nature can improve your state of mind and reduce any feelings of stress.

mainly of fine salt particles circulated in an enclosed area to simulate the microclimate of salt mines. The science behind it: halotherapy relies on the anti-inflammation and anti-bacterial qualities of salt. Breathing in the salt particles can help clear out mucus, reduce inflammation of the airways, and relieve respiratory symptoms. It is also believed that salt room therapy can reduce stress and tension. Salt lamps are a form of micro halotherapy for the home.

Salt room therapy

Halotherapy (“halos” is the Greek word for salt) is the therapeutic use of salt, usually by inhalation of an aerosol composed

Floatation therapy

Floating in salt water has been proven to increase



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See the Sights I Eat, Travel, Enjoy

The Arava and Negev region is a wonderful place to spend the September holidays, with guest houses and resorts that combine cozy eco-cabin life with breathtaking desert landscapes / By Ariela Aflalo 5 destinations for Sukkot

The Succah in the Desert resort Har HaNegev Founded in 1989, Succah in the Desert has become a model for ecological desert tourism. It relies fully on solar energy for electricity and uses recycled water for sustainable agriculture. It is committed to reducing its carbon footprint and its use of natural resources. The cabins are placed far away from one another to allow guests to enjoy total privacy as well as the opportunity to feel fully immersed in nature. There are no TVs and no cellphone coverage but there’s an eco-pool, a beautiful orchard, a kitchen, communal showers and toilets, a big communal tent where vegetarian meals are served, and an additional tent where activities and workshops are regularly organized. succah.co.il

Photos: Daniel Bar, Eyal&Tal Bartov


Photos: Dani Israelovich

The Incense and Spice Route Inn Moshav Tsofar

This lovely little guest house is inspired by Sinai-style hospitality tents. It is simple, clean, well-kept, and much loved by its guests who keep coming back with the years. There are three Bedouin-style tents that can sleep up to 25 people, and four cabins that can sleep up to 12, and all have mattresses, mats, and sockets. There are communal showers and toilets, and a communal kitchen. At the center of the tent space, there’s a big tent where meals are taken. Bedouin-style breakfasts and dinners are served there every day. A big communal tent is also situated near the big pool, and there’s a smaller indoor pool inside another tent where couples can enjoy spa treatments. The Incense and Spice Route Inn also organizes family friendly workshops and activities. goarava.co.il



See the Sights I Eat, Travel, Enjoy

Naot Farm Ramat HaNegev Founded by Lea and Gadi Nahimov, Naot Farm is one of the Arava’s most special guest houses. Former restaurant owners, the Nahimovs decided to move to the desert, raise goats, and make cheese. Over the years, their herd of goats has expanded and they’ve also opened their own guest house, with charming eco-cabins for couples and families. There’s a communal kitchen, a communal chillout area, a pool, a herb garden, a corner with a TV, a piano, and an area where meals are taken. Guests are also invited to see how the milking process happens, and there’s a shop where the cheeses are sold, as well as baked goods, meat, wine, cold beverages, and more. naotfarm.co.il

Naot Farm I Photos: Daniel Bar Beerotayim I Photo: Ariela Aflalo

This guest house offers a truly authentic desert experience. There are several Bedouin-style tents and khans suitable for couples, families, and groups. All the spaces have mattresses, mats, pillows, lighting, and desert-style furniture made of recycled materials and straw. Simplicity is the watchword here, but there’s attention to detail in every aspect, and the communal showers and toilets are well-kept. The tents are surrounded by lovely acacia trees and of course, the beautiful desert Beerotayim Desert Eco-Lodge Mitzpe Azuz

landscape. A large communal tent with solar-powered lanterns serves as a chillout spot for everyone. Guests can fix themselves tea or coffee and at nightfall, as the lanterns light up, everything seems even more beautiful and peaceful. This is a lovely place to come with the kids who can even experience feeding camels. There are hammocks and peaceful corners to relax in and Bedouin-style breakfast and dinner are served in

the communal tent. beerotayim.co.il/en/

Beerotayim I Photos: Tal Glik, Gali Hartov


Ilya & Emilia Kabakov Tomorrow We Fly

New Exhibition Tel Aviv Museum of Art

At the Studio #1 , 2018, Oil on canvas, Courtesy of the artists ©Ilya & Emilia Kabakov, Photo: Igoris Markovas Design: Ayal Zakin

Supported by Thaddaeus Ropac gallery, London · Paris · Salzburg · Seoul

See the Sights I Eat, Travel, Enjoy

Desert’s Edge Arad

The Desert’s Edge guest lodge, as its name implies, is located at the very edge of the city of Arad and as the desert begins. It’s a charming guest house. Simple and well-kept, attention to detail can be found in every aspect. There are three rooms in total, and a large eco-tent in the internal courtyard that looks out onto the desert, the Dead Sea, and the Jordanian Moabi mountains. The communal showers are open onto the skies, and truthfully, there’s nothing like taking a shower as you look out into the clouds and stars. The tent sleeps up to 12 people. There are mattresses, pillows, sockets, electric fans, etc. The owners offer guided tours in the desert and wonderful food (to non-guests as well), throughout the day. Meals are served inside the tent or on the main house balcony. Guests can also cook their own food in the fully equipped

communal kitchen. deserts-edge.co.il

Photos: Gili Sofer


LEVANT CUISINE by Chef Nimrod Hadas Manara is a Levantine-Israeli cuisine restaurant, facing the spectacular view of Tel-Aviv beaches and completing the Levantine experience that characterizes the restaurant’s kitchen, an Interpretation of the local Israeli culinary culture, and broad Mediterranean influences. Manara’s seasonal menu includes carefully selected fresh local ingredients, fresh fish from the Mediterranean sea, organic vegetables, hand-made pastas, a variety of For reservations: www.manaratlv.com 03. 6702220 Hayarkon 115 St. Tel-Aviv oven-baked breads, quality cheeses and desserts made daily in front of the diners, led by Chef Nimrod Hadas and his staff.


See the Sights I Eat, Travel, Enjoy

Ein Shokek

At barely an hour and a half away from Tel Aviv, between Afula and Beit She’an, there are magical turquoise water springs, waterslides, and walking paths to enjoy and explore with family and friends – and all entirely for free. Here’s our little guide to one of Israel’s most beautiful regions / By Erez Dagan Exploring the natural springs of Emek HaMaayanot

Ein Migdal Ein Migdal is one of Emek HaMaayanot’s largest springs. Half of its waters, that are at a constant temperature of 24°C, are captured directly at source, while the remainder flows along the famous Nahal HaKibbutzim stream. Easily accessible, it’s possible to park five minutes away from the spring itself. Note that the stream is one kilometer long and can seem crowded as you first arrive – but there are many hidden nooks to discover if you walk further downstream. The name Ein Migdal (“Tower Spring” in Hebrew) refers to the 52 settlements that were founded in this region during the 1930s known as the Tower and Stockade Settlements. Good to know: entrance is free; there are toilets, a food kiosk, changing rooms, and wheelchair, stroller, and bike friendly lanes. Electric vehicles available for rent. Dogs are allowed.


Ein Shokek Ein Shokek is a spring that emerges into a large and beautiful pool filled with clear water and surrounded by shady trees. There’s an underwater walking path that takes 15-20 minutes to complete, accessible via the pool’s left-hand side. Note that Ein Shokek is a 15-20 minutes’ walk from the road. Good to know: entrance is free; wheelchair and stroller friendly. Electric vehicles available for rent. Dogs are allowed. To get here type: “HaMaayanot Park” in your navigation app. Meshulash pool and slides At the very end of Nahal HaKibbutzim stream, in a place once only locals knew about, lies Meshulash pool. It owes its name to its triangle shape, as “meshulash” is the Hebrew word for triangle. The pool is surrounded by a stream and shaded seating with beautiful eucalyptus trees and picnic tables. The main attraction here has got to be the two natural slides formed inside the pool. The closest one is easily accessible and is located underneath the bridge. The second is a 5 minutes’ walk away. There are easily accessible water entrance points, but note that there are fenced areas inhabited by special flora and fauna so be careful not to cross them. Good to know: entrance is free; not accessible to wheelchairs or strollers; there are food kiosks on-site. Dogs are allowed. To get here type: “Nahal HaKibbutzim Nir David” in your navigation app. The White Waterfalls Discovered a few years ago, this place has quickly become a popular spot among day trippers. Known as the White Waterfalls because of the white foam that forms as the stream water hits the surface, there are easily accessible shallow pools and a challenging underwater walking path

Photos: Erez Dagan

Ein Migdal I Photo: Adar Martiarana

Meshulash pool and slides

The White waterfalls

Nahal HaAsi stream

that isn’t suitable for children due to the intensity of the water’s flow. This spot can get quite crowded on weekends, but if you venture further downstream, it’s possible to find more isolated areas. Good to know: entrance is free; not accessible to wheelchairs or strollers. Dogs are allowed. To get here type: “White Waterfalls” in your navigation app. Nahal HaAsi stream Nahal HaAsi stream’s former name is “Nahal Amal”, in reference to Ein Amal spring that flows out of Gan HaShlosha towards Kibbutz Nir David and through Nahal Harod stream.

Nahal HaAsi is one of Israel’s most beautiful streams with magical turquoise water that’s 1-2 meters’ deep and at a temperature of 24°-28°C year-round. There are stairs and a diving board to easily access the water, but there’s a risk of slipping so do be careful. Being a relatively recent attraction, the site doesn’t have toilets or shaded seating yet, so do take that into account. Good to know: opening hours: 9 AM – 4:30 PM Sun – Fri. Closed on Saturdays. Not accessible to wheelchairs and no lifeguards on-site. Dogs aren’t allowed. To get here type: “Nahal HaAsi near Gan HaShlosha” in your navigation app.



Informative Content

Discover Netanya Gorgeous beaches, an impressive seafront promenade, and fascinating nature reserves are reason enough to visit the coastal city of Netanya, but its myriad museums, centuries’ old sycamore tree, and bustling food market - make a day trip here an absolute must

possesses several impressive oak tree specimens, as well as numerous eucalyptus and sycamore trees. Legend has it that under the grove’s most ancient sycamore tree, lie the remains of Umm Khalid, the mother of one of the disciples of Muhammad. Markets and stores: Herzl Street Mall is the city’s main shopping hub, offering numerous fashion, jewelry, and cosmetics stores. Netanya’s food market is considered one of the biggest and most diverse in the country, and it is also a major culinary spot, with many renowned restaurants located here, aside the meat, fish, fruit, and vegetable stalls. The market also has clothes and kitchenware stalls. Historical sites and museums: the Netanya City Museum documents the history of the city and regularly presents temporary exhibitions on the subject. Guided tours of the museum and of the city are available upon request. Art, culture, and nightlife: the city’s art gallery showcases works by renowned Israeli artists, some of them Netanya residents, and international artists are involved in some of the gallery’s occasional temporary exhibitions. The city’s planetarium, Planetanya, is a fascinating science museum both children and adults will delight in exploring . gonetanya.com

No other city in Israel has this big a chunk of coastline as Netanya - thirteen and a half kilometers of golden beaches and sparkling blue waters - and an elegant seafront promenade all along it. The city's numerous nature reserves, parks, and gardens are a joy to explore, as are the many historical sites and museums. There are shopping malls, a food market, many hotels to stay at and restaurants to experience. Here's an overview of the city's main highlights. One city, endless fun Relaxing by the sea: the beaches of Netanya stretch all along the kurkar coastline ridge down to Nahal Poleg river. There are nine beaches in total, all easily accessible and replete with

cafés and restaurants, for whenever the hunger pangs hit. Netanya is also great for practicing all sorts of water sports activities. Independence square: one of Netanya’s main cultural hubs, its interactive installation offers a fascinating multi-sensorial experience for visitors of all ages. Nature reserves and parks: there are many wonderful green spots in Netanya, most notably the Winter Lake Park, the oak tree grove, “Engagement Park” (gorgeous in February when the flowers are in bloom), and Shikma Gardens. Netanya Park is not only a lovely place to go for a hike, it also has a playground and gym equipment. The park’s oak grove indeed

Magazine | Matmid Frequent Flyer Club | EL AL

With more than 2.7 million members in Israel and worldwide and about 380,000 FLY CARD credit card holders, EL AL’s Matmid Frequent Flyer Club is pleased to announce its new and improved program, which launches September 1 st 2023. The updated program offers several new benefits, an easier point-earning model and a more user-friendly membership status system. So how do Matmid members earn points and raise their status? Ronen Galperin, Matmid Frequent Flyer CEO, explains everything you need to know about the new loyalty program Simpler, Easier, Better: Introducing the New Matmid Frequent Flyer Program

FLY CARD credit card offers an array of exclusive benefits, enabling you to earn points, progress to a high membership tier, and enjoy better redemption options in the Matmid Frequent Flyer Club. As part of EL AL’s overall expansion, the Matmid program was also updated on September 1 st . “The new loyalty program introduces numerous benefits for our Frequent Galperin. “We’ve made the upgrade system easier than ever – almost every flight can be upgraded, from any booking class, to Premium or Business class (subject to availability in designated booking classes). We’ve also launched award fares without additional cash payments, and several other changes that benefit Frequent Flyers”. Easier to Earn Points What are the changes that make this program better? “In the new program we have Flyers, aligning us with the best global loyalty programs,” says

Photo: Shay Franco


significantly expanded members’ opportunities to earn points. Purchases of SPACE seats and excess baggage, as well as upgrades (on the cash component through our Points Upgrade interface), now earn points. Like other airlines, we’ve adjusted the points to miles to create a convenient basis for comparison. As part of our alignment with worldwide loyalty programs points have been multiplied by 50 – meaning each point you’ve earned up until September 1 st , 2023 has been turned into 50 points. Active members’ points will no longer expire – as long as they stay active (earn at least one point every 18 months on an EL AL flight, or a charge of at least NIS 5,000 in a single calendar month with their FLY CARD during that period), points will be extended. Moreover, we’ve launched a new currency called Diamonds which allows members to elevate their status”. You’ve mentioned that upgrades are now possible on almost every flight. How will the new upgrade system work? “Matmid Frequent Flyer members can upgrade almost any ticket to Premium or Business class with the new program - the process is user friendly and simple. The higher your status, the better your chance for an upgrade, and FLY CARD PREMIUM holders have even better chances. In the past, only certain tickets from the most expensive booking classes were upgradeable, and requests were manually processed. Now members can upgrade with points or with cash and points by signing into the upgrade system. Moreover, the new system allows for an upgrade registration immediately after a ticket is purchased and up to six hours before departure”. Diamonds Are the New Status “To simplify the system, we’ve

Photo: Ohad Romano

Ronen Galperin, Matmid Frequent Flyer CEO: “Matmid Frequent Flyer members can upgrade almost any ticket to Premium or Business class with the new program - the process is user-friendly and simple"

launched Diamonds, a new currency alongside points”, Galperin explains. “While points will continue to count toward redeeming award tickets and products, Diamonds will determine your membership status. Members will earn points and Diamonds simultaneously. Furthermore (similarly to points) purchases of additional baggage and SPACE seating, as well as the cash component of upgrades, will count toward Diamond earning. The earning rate for Diamonds is: $1 = 1 Diamond. FLY CARD PREMIUM holders will enjoy a higher earning rate of $1 = 1.2 Diamonds. FLY CARD PREMIUM holders will be able to earn Diamonds on purchases as well with a conversion rate of NIS 80 for 1 Diamond, up to 12,000 Diamonds over a 12 month period”. How does the new program affect status advancement? “The thresholds for progressing between statuses have been substantially improved. Previously, achieving Gold status required an annual accrual of 1,000 points

– equal to $7,000 (earning 7,000 Diamonds). In the new program only 6,000 Diamonds are required (equivalent to $6,000 in purchases). The ability to earn Diamonds through FLY CARD PREMIUM purchases as well as on flights, leads to faster advancement to higher tiers”. Who gets the most out of the new program? “All Matmid Frequent Flyer members and FLY CARD holders will continue to enjoy significant benefits, and as of September 1 st they will get even more,” Galperin explains. “I’m sure the new and improved program will expand and strengthen our relationship with our members. We’re working hard on strategic collaborations, and only recently EL AL has signed an agreement with Delta, benefiting EL AL passengers, as well as Matmid Frequent Flyer members and FLY CARD holders”. The program came into effect on September 1 st , and details about the all new Matmid program are available on the EL AL website elal.com * All benefits are subject to the full program’s terms and conditions.



From an American steakhouse in Jerusalem’s historic luxury hotel, to a French brasserie in the heart of Tel Aviv and a slow-dining eatery in a Galilean kibbutz – Israel’s food scene is constantly evolving, never ceasing to surprise and delight. Here’s a selection of the season’s most promising new openings, including one in Berlin and another in Ibiza / By Sharon Ben-David 7 Lifestyle I Food & Drink new Israeli restaurants to try out this season

Photo: Ben Yuster

The Grill Room | Jerusalem

For more than a hundred years, kings, statesmen, writers, and artists have crossed the beautiful marble floors of Jerusalem’s King David Hotel. Now, the hotel walls have grown to include a new American steakhouse under the direction of Chef Roy Antebi. Antebi has

come up with a menu that’s filled with premium choice cuts of local Holstein beef. The cuts are aged at least 30 days so as to obtain a marbled look and deep flavors. They’re served as juicy steaks together with excellent sides (the fries are absolutely spectacular),

though the menu includes vegetable and fish dishes as well. The drinks menu includes great Israeli wine and classic cocktails. Service is impeccable and the décor is chic and elegant. The King David Hotel, 23 King David st. Jerusalem, danhotels.co.il


R48 I Photo: Asaf Karela

R48, Tel Aviv Tel Aviv has been patiently waiting for the exclusive hotel “Hotel & Garden R48” to finally open its new restaurant, the R2M group’s latest venture. With Ruthie Brudo leading the way, a restaurateur with vast experience and many restaurants and eateries to her name, you can feel the R2M touch in every detail, from the waiters’ livery designed by fashion house Maskit, to the ceramic kitchenware and the linen tableware especially created for the restaurant. The restaurant is intimate in feel, with 9 tables only, allowing Chef Ohad Solomon to create a dining experience that feels almost like a culinary theatre show that intensifies as the evening progresses. The menu is a cross between East Asia and the Mediterranean and begins with small, exciting bites and develops into more intricate cooking techniques from a range of cuisines. Classic cocktails and excellent wine are served alongside the food, thus completing

Treysar, Tel Aviv

In a quiet space that looks out onto the Mediterranean, Chef Inbar Ben Rafael Forman serves seasonal food based on quality products that come from local sustainable agriculture. Located on the floor above Tel Aviv’s bustling farmers’ market, the products here get center-stage. Cooking techniques are all about giving full expression to each vegetable, fish, or cut of meat, while the sauces, herbs, and

seasoning highlight the product’s original flavor, adding depth and presence. The simplicity and extreme care to detail, are echoed in every aspect of this elegant restaurant artfully decorated in minimalistic wood, stone, and bronze. The connection to the sea, the earth, and the seasons, continues to ring on within you well after the end of the meal. Hangar 12, Tel Aviv Port, treysar12.com

the thrilling dining experience. Rothschild 48, Tel Aviv, r48.co.il

Treysar I Photo: Haim Yosef



Lifestyle I Food & Drink

Chez Vivie | Tel Aviv “This isn’t Paris”, declares Chez Vivie as you walk in. Indeed, you might be forgiven for having thought it was, what with all the Parisian style tables and chairs. Though you are very much in the heart of Tel Aviv here, Chef Guy Gamzu’s menu is made up of French brasserie style dishes, such as American tartare, steak-frites, moules marinières, etc. Prices are friendly. Dizengoff 166, Tel Aviv

Chez vivie I Photo: Anatoli Michaelo

Berta I Photo: PR

Berta | Berlin After opening restaurants in London, Paris, and of course Jerusalem, Chef Assaf Granit has decided to open one in Berlin as well, as a tribute to his Berlin-born grandmother. And like her, “Berta”, located inside the Precise Hotel Tale Berlin on Alexanderplatz, is a bridge between Berlin and the Mediterranean. Each dish is a meeting point between two worlds and a fascinating dive into flavors and textures, made with top-quality local produce. Berta is a blend of family recipes, culinary imaginativeness, and love of food. And like all JLM Machneyuda restaurants, the atmosphere here is

Six senses ibiza צילום: באדיבות

North I Photo: Courtesy of sixsenses ibiza

North | Ibiza

The Eyal Shani empire is conquering the world: after

spirit but also deeply connected to local produce, be it in types of vegetables, fruit, or fish. Shani discovered a new type of tomato in Ibiza and began producing it himself in an agricultural hub located near the restaurant. “North” is all about the principles of farm-to-table. It will be open until the month of October. sixsenses.com/en/resorts/ibiza/ dining/north

opening eateries in London, Paris, New York, Singapore, Las Vegas, Miami, Cannes, and Dubai, the chef has now made his mark on the shores of Ibiza as well, with his restaurant, “North”. The concept here is similar to that of all Eyal Shani restaurants – it’s resolutely Mediterranean and Israeli in

fun, lively, and relaxed. bertarestaurant.com


Lifestyle I Food & Drink

Moran Slow Dining | Kibbutz Moran Kibbutz Moran is located in the Lower Galilee, between Akko and the Sea of Galilee. There you’ll find a charming little guest house called Slowness. Its restaurant, Slow Dining, is open to guest house guests and non-guests alike. The menu includes wonderful brunches and lovely heartwarming dinners. The products used, mostly come from local organic agriculture. The restaurant’s chef, Chef Nitai Yahalom, born and bred in Kibbutz Moran, has come back home to practice his art after years working in various Eyal Shani establishments. True to his master’s teachings, Yahalom places vegetables, fruit, and fish at the center of his cooking (the restaurant doesn’t serve meat), and the cooking techniques are traditional and designed to bring out maximum flavor and freshness. The beautiful pastoral landscapes that surround the restaurant add to the peace and simplicity of the meal. Kibbutz Moran, slow-ness.com

Moran Slow Dining I Photo: Tal Sivan-Ziporin

Marketing Content

lovers will meet their match with three different versions, the green shakshuka with spinach and greens, a spicy bacon version, and the classic, with extras of your choice. Since 2006, Benedict has been winning the hearts of locals by redefining Israeli breakfasts and winning many accolades, including Time Out’s “Eating And Drinking Awards”, year after year. THE PICNIC BASKET THAT TOOK THE CITY BY STORM One of the most-loved local experiences is the picnic basket, where you go online, make an order for pick up or delivery, and get a magical picnic spread. Choose your preference from an array of summer boxes that include everything you need.

Various locations: 171 Ben Yehuda St; 29 Rothschild Blvd Open 24/7; Sarona Market Tel Aviv. benedict.co.il Everything here is on point, from the bottomless basket of bread to freshly squeezed O.J. to crispy bacon, fries. Shakshuka Benedict's winning concept was a dream of four friends who wanted to open a stylish restaurant that make the day's first meal a full day vibe, a hub for socializing, a dreamy spot for breakfast adventurers and classic food lovers alike. Jam-packed with every comfort food imaginable, Benedict showcases light meals and over the-top breakfast, with a vast spread of condiments and details from the freshest local ingredients. The global selection makes their menu one- of-a-kind with Steak & Eggs, Croque Monsieur, towering pancakes, potatoes, sausages, French toast, and more.

Breakfast is a huge part of Israeli culture, and Benedict remains a quintessential Israeli experience. The reason is simple; Benedict showcases comfort food and abundance like nowhere else. People come to munch on breakfast at any time of the day Benedict, A Global Breakfast Comfort Feast


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