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Meet the Crew

They welcome you with a smile when you arrive at the airport, make sure you are comfortable, and fly you safely to your destination – time to get up close and personal with the EL AL Israel Airlines ground and flight personnel. Meet Tal Hoffman, Head of Social Media and Collaborations

“I love seeing a project finally take off and witnessing its impact”

Photo: Guy Kushi & Yariv Fein

Name: Tal Hoffman | Age: 38 | Marital Status : Married + 2 | Position: Head of Social Media and Collaborations | Years at EL AL: 15

Profile

My team and I create content that’s adapted to a wide range of people and platforms. It is designed to communicate marketing messages in a fun and interesting way”. What do you most like about your job? “I love seeing a big project finally take off and witnessing its impact”. Which part of your job do you find most challenging? “The quantity of solicitations for collaborations we get, the research required to ‘make the right choice’, and finding the right people for each particular task so that the result is as precise as planned”. Which EL AL destination do you most enjoy flying to and why? “Amsterdam, hands down! Such a special city full of great energy and atmosphere. I’ve been there many times and I keep going back – there’s always something to discover”. What do you enjoy doing in your spare time? “I spend time with my family, work on my writing, photography, editing, and design skills – all the techniques I need to improve and excel in my line of work”. What would you be doing now had you not joined EL AL? “I’d be a music producer”.

Tips & Recommendations Cruise: “One of my most memorable holidays is the Wonder of the Seas cruise I took. The ship has 18 floors, 2,867 rooms, and can board up to 9,288 people. There’s nothing you won’t find on it – movie theatres, theatre stages, children’s attractions, water slides, an ice-skating rink, a casino, a selection of restaurants and bars, and more. And the best part is stopping in different parts of the world as you go along”. Experience: “Tomorrowland - a festival everyone should go to at least once in their lives. Though first and foremost an electronic music festival, everyone can enjoy themselves there. Every year, no less than 700 artists come to perform on 14 different stages. In addition to the music, there’s a huge variety of food options to choose from”. Travel tip: “If you’re going to thoroughly plan your holiday, plan every last detail; but if you’re going to be spontaneous, be spontaneous to the maximum”.

What led you to join EL AL? “From a young age I was drawn to the world of aviation and immediately after military service, I decided to accomplish my dream of working in this field. I wanted a position that involved a lot of action and at first directed myself towards various positions inside the airport terminal, but I was always interested in the world of marketing as well and two years ago I integrated EL AL’s marketing department”. What does your position entail? “I take care of social media marketing activities and social media collaborations with Israeli and international influencers, while drawing out social media strategies.

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ATMOSPHERE AUGUST 2023