EL AL | Atmosphere

A Letter from the EL AL CEO

Dear Passengers,

I would like to thank you for choosing to fly EL AL. Every time we are excited anew to host you on our flights and provide you with an extensive service experience: from booking your flight, the check-in, in-flight service, new aircraft to fine cuisine and of course, a safe and non-stop flight to about 60 destinations around the world. I thank you for your longstanding loyalty, especially during the difficult period that the aviation industry experienced during the pandemic three years ago. With the summer vacations underway, we are excited to offer you a large selection of vacation destinations, alongside our ongoing business activity. Last March we launched two non-stop routes, to Tokyo and Dublin, during the High Holidays, we will expand our route network to the USA, with non-stop flights to Fort Lauderdale. We are also reassuming flights to India – Mumbai and New Delhi, and we are working on more surprises for next year, including considering non-stop flights to Melbourne, Australia. Sundo’r, our subsidiary airline, is expanding its route network and offering non-stop flights to 11 vacation destinations, such as: Sharm El Sheikh, Papos, Larnaca, Istanbul, Porto, Naples, Montenegro and more. All these and more combine to

over 60 destinations around the world, with the most convenient flight hours, state-of-the-art Dreamliners and an upgraded service experience. A little over a year ago, I was appointed CEO of EL AL. I grew from within the company, working here for about 15 years. I began at a challenging time, when the clouds of the pandemic had not yet scattered. Since then, the demand for flights continues to soar, and with it the desire to vacation and travel. During this time, EL AL underwent a significant efficiency process that placed us on the track to recovery, and now we are soaring high. We formulated a 5-year strategic plan named Rising Above & Beyond which outlines the steps to expand our core areas by increasing and rejuvenating our fleets and launching routes to additional destinations around the world. In addition, the plan aims to deepen our involvement in the tourism arena in order to provide worthwhile value offers for additional vacation components. A significant part of the plan regards a particularly important subject: our service. I want you to know that EL AL puts its customers, their safety and satisfaction as a top priority. We emphasize the complete customer experience, from the product, to service in the air and on the ground, in our call centers and in the culinary field, where a variety of surprises created by our new chef Assaf Granit await you. We are currently working on improving the application and digital service experience. Also, the self-check-in stations we recently placed in the Ben Gurion Airport significantly shorten the pre-flight process. I proudly share that we recently won first place in the MIL Service Competition, an award that joined two consecutive five-star service awards from APEX International, based on feedback from millions of customers. I wish you all an enjoyable summer vacation, fly in peace and return safely. I would like to take this opportunity and invite you to enlighten, comment and to send me suggestions and feedback on the flight experience and service, via the email address: CEO@elal.co.il at any time. We would love for you to follow us on social media to receive updated available information about what is happening at EL AL. We thank you for continuing to choose us time and time again and hope that you feel at home away from home.

Yours, Dina Ben Tal Ganancia , CEO of EL AL

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ATMOSPHERE JULY 2023