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Business I Community

Investing in values EL AL for the community Raising donations, supporting lone soldiers and caring for the welfare of Holocaust survivors are just a few of the community-oriented activities EL AL is involved in as part of its ESG operations. We sat down with Ayelet Recanati, head of ESG at EL AL, to ask her about how it works and what its wider implications are

EL AL volunteers and the kids from the "Small Change Big Dreams" initiative collecting donations from passengers

For over a decade, EL AL has been involved in various ESG (environmental, social and governance) endeavors, collaborating with NGOs and promoting social and humanitarian objectives. As a member of “Maala”, a comprehensive organization for businesses committed to ESG work, EL AL participates in a variety of social initiatives in the fields of education, entrepreneurship, special needs, welfare, health, food

rescue, at-risk youth, mental health, supporting the security forces, Zionism and Aliya, etc. Investing responsibly Ayelet Recanati has been with EL AL for 28 years, working in various positions, notably as manager of HR. She now heads the company’s ESG department. What is corporate responsibility? “Corporate responsibility implies

just as important as financial gain. ESG places an emphasis on environmental, social and governance matters, and it’s

defined by responsible investing or sustainable investing. ESG is about involving the company in community relations, and at EL AL, we consider it a patriotic calling and we’ll continue to make it a priority in the future as well”. How is this reflected in everyday operations? “The matrix model of social leaders

a company’s awareness that in the long-run, moral gain is

40 ATMOSPHERE APRIL 2023