EL AL | Atmosphere

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EL AL NEWS

New things are happening at EL AL

Expanding the Route Network in the USA EL AL is expanding its route network in the USA, adding 6 non-stop flights to Fort Lauderdale in Florida during the High Holidays in September 2023, and implementing a new, year-round flight schedule to Fort Lauderdale, as of spring 2024. Moreover, as of May of this year, an extra weekly flight to Miami will be added to the schedule, making the total number of weekly flights to Miami jump from 5 to 6. New Destinations - Tokyo and Dublin Experiencing the cherry blossom in Japan and marveling at the magical views of the Irish countryside, is now one flight away from Tel Aviv, as EL AL adds Tokyo and Dublin to its destination portfolio. As of this month, two weekly flights from Tel Aviv to Tokyo - on Wednesday and Saturday evenings - are serviced on our Boeing 787 Dreamliner aircraft and three weekly flights from Tel Aviv to Dublin, are scheduled on Sundays, Tuesdays, and Thursdays, on the Boeing 7373-800. Ireland’s capital city of Dublin is one of the most beautiful European metropolises there are. It offers the perfect formula for a magical vacation filled with stunning views, a lively nightlife, great shopping opportunities, and impressive monuments on every street corner. The city is considered as one of the world’s high-tech capitals, yet somehow manages to maintain its characteristically easy-going and authentic atmosphere. Tokyo, the capital city of Japan, is a lively fast-paced city, filled with huge shopping malls and beautiful parks and gardens that offer moments of peace and tranquility, especially in the springtime, when the cherry blossoms are in bloom. Add to that the wonderful cuisine, the incredible beauty present in every aspect of Japanese life, and there’s no wonder Tokyo is one of the most sought-after destinations in the world.

We’re proud to announce that EL AL is launching a new branding language this season. The aim is to express our deep-rooted commitment to flying passengers safely and comfortably to their destinations, whether for a fun vacation or a business meeting oversees and making them feel at home onboard our planes. We’ve chosen windows to symbolize the safe feeling of home and the curiosity of being outdoors, and we’re delighted to be collaborating with Israeli singer-songwriter Hanan Ben-Ari, joining us as brand ambassador, as well as with internationally renowned Chef Asaf Granit, who will be creating brand-new menus for our in-flight meals. A team of incredible Israeli influencers such as Noa Kirel, Lior Suchard, Chen Amsalem, Yael Bar-Zohar, Danit Greenberg, Eden Harel, Liri Horesh (Traveliri), and Erez Dagan will also be at our side on this occasion. We have many more surprises and experiences awaiting you – so fasten your seatbelts, kick back, relax, and enjoy the flight!

46 ATMOSPHERE MARCH 2023

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