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Business I Frequent Flyer

A Conversation with Ronen Galperin, Matmid Frequent Flyer CEO. Learn all about the changes as Mr. Galperin presents the innovations that make our new program one of the best airline loyalty programs in the world The Matmid Frequent Flyer Program is Getting an Upgrade ! Changes launch September 1, 2023

With more than 2.5 million members in Israel and around the world, EL AL’s Matmid Frequent Flyer Club is our way of rewarding passengers for their loyalty. As we continue to revamp our programs and improve customer experience across the board, EL AL is overhauling the program to make it easier to use, earn and redeem points and to reach higher membership levels. “The new loyalty program, to be launched on September 1, 2023, puts us on the same tier as the world’s best loyalty programs,” says Ronen Galperin, Matmid Frequent Flyer Club CEO. “EL AL Key Points • Points adapted to the “miles” systems used by other frequent flyer programs • Points never expire for active members • Our new currency, Diamonds, determine your membership level • No more cash additions with award tickets- pay with Points only (plus taxes) • Online self-service upgrade to premium or business class. • So much more!

Photo: Shai Yehezkel

"All members will have the option to register for an upgrade from any class to premium or business class, digitally and independently"

and the Matmid program have proven that brand power is strong and demand for the Matmid program keeps growing. Not only is customer loyalty high, but The Phoenix insurance company’s new partnership with the program also reflects a vote of confidence from the business sector.” What are the main changes that make this program better? “Changes are apparent in almost

all areas. It starts with points being adapted to miles, just like in the world’s leading airlines, to create a convenient basis for comparison. To start, points will be multiplied by 50, so each point in the current program will be worth 50 Points in the new one – and these will be extended without limitations as long the member remains active. Until now, points were valid for three years. In the new program, points

34 ATMOSPHERE JANUARY 2023