EL AL | Atmosphere

In-flight I Issue 263 I October 2022

Publisher

Editor-in-Chief Nava Marton Production Manager Liat Mofaz Milchan English Translator and Copy Editor Gallia Bronowski Art Director Amram Pikarsky / Studio Liat Rosenzwieg Design Shiri Atzmon Cover Photo and Images ASAP Creative VP of Marketing, Trade and Sales Yaniv Ofir Business Development Manager Alon Fox Senior Sales Manager Ofer Stessel

Jerusalem’s Bridge of Strings

Photo: Courtesy of Jerusalem municipality’s Lighting department

Editor’s Letter Every year in October the world marks Breast Cancer Awareness Month. Various global events take place, as monuments and cultural sites are illuminated in pink. Breast cancer is the most common form of cancer to hit women in Israel and the world – 5,500 new diagnoses occur each year in Israel alone. But crucially, 92% of those diagnosed, recover thanks to early detection. Atmosphere magazine has chosen to take part in raising awareness on this important issue, even devoting its cover to the cause, sounding the bell on the significance of early detection. To put it simply: it saves lives. For the whole month of October, EL AL flight and ground crew uniforms, and EL AL cups and pillows, will be adorned with the Breast Cancer Awareness Month pink ribbon, as will the EL AL in-flight entertainment screens. This initiative is

part of the collaboration initiated between EL AL and the Israel Cancer Association. Inspired by the AIDS awareness red ribbon, the first time a pink one was used to symbolize the fight against breast cancer was in 1991, when it was distributed to the participants of a race organized in New York in honor of breast cancer survivors, before being officially adopted in 1992 to mark Breast Cancer Awareness Month. This is why this month’s issue is not only replete with travel and lifestyle ideas and inspiration, but it also includes a guide to early breast cancer detection, and a deeply moving story of recovery- because together with the desire to enjoy life, comes the need to preserve it.

Head Of Inflight Entertainment & Connectivity Tal Kalderon Talkal@elal.co.il

Go get checked!

Atmosphere Magazine is published monthly by RGE and LDI. Materials in this publication may not be reproduced in any form without permission. The opinions expressed in this magazine reflect those of the writers only, and not EL AL Airlines. The publisher and / or EL AL are not responsible for advertising content. For information regarding advertising opportunities Please contact Mr. Ofer Stessel at Tel: 052-8000618 Ofer_s@rge.co.il

Wishing you a pleasant read and a safe flight, Nava Marton

Traveler’s Prayer May it be Thy will, Lord of Heaven and Earth, to lead us to peace and safety, to fly us in peace and safety to our desired destination, to find life, joy, and peace. Guard and watch us, we who fly the air pathways, cross the seas, and travel overland routes. Make firm the hands that guide the steering and sustain their spirit, so that they may lead us in peace and safety. For in You alone is our shelter from now unto eternity. The Lord bless thee, keep thee, the Lord make His face shine upon thee, and be gracious unto thee, the Lord turns His face unto thee, and gives thee peace. Amen.

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ATMOSPHERE OCTOBER 2022