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From Commodity to Brand - When Fashion and Tech Meet the Diamond Industry Diamonds have been an essential element of Israel's economy since the state's inception and one of its cornerstones from the times of the British mandate till today. They are one of Israel’s primary export drivers, reaching $3.6b in 2022, second only to the tech industry. Israel has solidified itself as a leading hub of diamond trading, manufacturing, and innovation in this $80b industry. Israel is also gaining momentum at the forefront of this industry's digitalization process, which includes big data, allowing it to respond in real-time to consumer patterns and behavioral shifts. This means that the more data garnered and analyzed, the more personalized and effective the consumer journey becomes. The results are better products and more accurate designs. Diamonds have always been a classic symbol for life’s most memorable events, but a sharper diamond purchase experience depends on a data-led journey. One of the companies leading innovations in this field, is Levnaro - its name is a contraction of the Hebrew word for "heart" and the word "arrow", to evoke the images reflected by the perfect diamond.

Hila and Yoni Heffels believe in making diamonds accessible to a greater audience and they do so by educating the public on the history of the diamond trade. Their unique workshop sessions, notably “The Diamond Connection: Where Diamonds, Fashion and Tech Intersect”, use storytelling tools to connect Old World charm with current trends, modern styles, and designs. Levnaro Diamond Jewelry - We Deliver LEV. Each workshop includes an educational session with the basic low-down on diamond picking, personal styling, and jewelry customization. Customers can customize specific diamonds to a line of existing designs or co-design made-to-order, and bespoke jewelry pieces can be customized according to the client's tastes and aspirations. With her background in gemology, Hila, Levnaro's lead designer, is able to combine years of experience in the diamond trade with high fashion. Descended from four generations of diamond manufacturers, she is perpetuating the legacy. “One of my biggest passions is the connection between style and diamonds. I get to know my customer through one on-one styling sessions and tailor their diamond

in the world since 1937, with over 3,200 members engaged in the manufacturing, importing, and exporting of rough and polished diamonds. For a truly quintessential Israeli experience, discover every type of diamond, style, cut, shape, and quality. Book a Tailor-Made Diamond Experience with Diamond & Style Expert Hila Heffels 1. Book a tour or sign up for our workshop. 2. Sit down with gemologist and stylist Hila Heffels for a customized diamond-styling session. She will tailor your experience to your needs and lifestyle. 3. Get an opportunity to purchase diamond designs and discover a one-of-a-kind experience. 4. Send a WhatsApp message to Levnaro with any diamond related inquiries or just to connect and explore possible collaboration opportunities.

experience to fit their lifestyle",

says Hila. The Israel Diamond

Exchange (IDE) has been one of the four leading diamond trading centers

For more info please contact us on 058-660-6288 via whastapp or scan the QR code

צילום: שיר לוסקי ומיטל איטקיס דוגמנית: מאי צחור, יולי גרופ

www.levnaro.com, levnaro_by_hilajewelry, hello@levnaro.com