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36 ATMOSPHERE NOVEMBER 2026 100 . . . . . . . . . . . . . . EL AL continues to enhance the travel experience for its customers and expand the range of services available to passengers, from preparing for their journey and arriving at the airport to an elevated experience on board. The latest enhancements are designed to deliver a more personalized, comfortable and advanced travel experience, with a focus on passengers’ needs and preferences throughout their journey. The new features will be introduced gradually across EL AL Aircraft beginning in November and will be available based on the flight destination. Here are our Key Enhancements And New Features: An elevated sleep experience in every class with TAKEANAP As part of a collaboration with TAKEANAP, a leading Israeli textile brand specializing in sleep and comfort products, all existing blankets and pillows across Economy class, Premium class and Business class will be replaced with new products developed especially for EL AL passengers. The upgrade includes blankets tailored to each class and soft, down-like pillows. Business class passengers will also enjoy Memory Foam pillows designed to adapt to the contours of the head and neck, incorporating cooling technology. For the first time on an Israeli airline on flights to North America, passengers will also be offered a mattress topper, a soft layer placed over the seat to create a more comfortable sleeping surface. Pajamas, slippers and a soothing fragrance will complete the experience. A first-of-its-kind global collaboration with Jo Malone London Jo Malone London, the renowned fragrance and lifestyle brand, is coming on board for the first time. As part of this collaboration, passengers in EL AL’s luxury cabins will receive exclusive amenity kits available in approximately 10 colors, featuring socks, an eye mask and personal care essentials, accompanied by a velvet pouch containing the brand’s fragrance and body care products. On long-haul flights, Business class passengers will also receive perfume and hand and body cream. A personalized in-flight entertainment experience EL AL is introducing a new generation of in-flight entertainment systems designed to deliver a more personalized journey. Passengers will be able to receive content recommendations based on their viewing preferences and resume watching content exactly where they This Is How We Fly From Now On EL AL Introduces The Future Of The Flight Experience Collaborations with leading brands in Israel and around the world bring an elevated sleep experience, new amenity kits, personalized in-flight entertainment, Wi-Fi, an updated culinary offering and an enhanced digital experience EL AL NEWS Luxury amenity kits featuring Jo Malone London grooming and fragrance products. A personalized in-flight entertainment experience