אל על | אטמוספירה

In-flight I Issue 290 I February 2025

Publisher

Editor-in-Chief Nava Marton Production Manager Alon Fox Art Director Amram Pikarsky / Studio Liat Rosenzwieg Design Shiri Atzmon Cover Photo and Images ASAP Creative VP of Marketing, Trade and Sales Yaniv Ofir Senior Sales Manager Liad Elhadad

Editor’s Letter

Since October 7 2023, each one of my monthly letters here has ended with a prayer for the return of the hostages. As I write these words, and at least until our magazine goes to print, seven more Israeli hostages have been returned to their families within the framework of the current deal. There truly are no words to express the wave of emotion and joy that washed over each and everyone of us, seeing them finally be reunited with their loved ones - but also of sadness at the thought of those who still remain in captivity. So, this time, my letter opens with a prayer for the wellbeing of the remaining hostages and a call for their swift release. With cautious optimism, we keep on going, holding on to our everyday routines and little pleasures, as we navigate these so very difficult times. This month, we head south to show

solidarity with the communities and tourism professionals of the Hof Ashkelon Regional Council. There are so many fascinating places to explore, so much heritage, culture, gastronomy, fauna and flora to marvel at - and alas, so many personal stories from that monstrous October day to bear witness to. And of course, the glorious red Negev anemones are now in full bloom - a truly unmissable sight. Also in this issue: Israel’s most romantic destinations according to AI, our selection of cultural recommendations, an overview of some of the best eateries in Emek Yizrael, tips for budding start uppers, and more. I wish you a pleasant read and a peaceful flight, as we pray for more good news in the weeks to come. Nava Marton

Head of Inflight Entertainment & Connectivity Tal Kalderon Talkal@elal.co.il

For information regarding advertising opportunities Please contact

Mr. Liad Elhadad at TEL: 052-3449838 Liad_e@rge.co.il

Traveler’s Prayer May it be Thy will, Lord of Heaven and Earth, to lead us to peace and safety, to fly us in peace and safety to our desired destination, to find life, joy, and peace. Guard and watch us, we who fly the air pathways, cross the seas, and travel overland routes. Make firm the hands that guide the steering and sustain their spirit, so that they may lead us in peace and safety. For in You alone is our shelter from now unto eternity. The Lord bless thee, keep thee, the Lord make His face shine upon thee, and be gracious unto thee, the Lord turns His face unto thee, and gives thee peace. Amen.

Atmosphere Magazine is published monthly by RGE and LDI. Materials in this publication may not be reproduced in any form without permission. The opinions expressed in this magazine reflect those of the writers only, and not EL AL Airlines. The publisher and / or EL AL are not responsible for advertising content.

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ATMOSPHERE FEBRUARY 2025