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In-flight I Issue 281 I May 2024

Publisher

Editor-in-Chief Nava Marton Production Manager Liat Mofaz Milchan Art Director Amram Pikarsky / Studio Liat Rosenzwieg Design

Editor’s Letter

Shiri Atzmon Cover Photo Ramat Hanadiv Amit Geron Images ASAP Creative

This year marks 90 years since the death of the Baron Edmond de Rothschild, and with the great challenges the country is currently facing, it feels right to look for somewhere to holiday that combines history, heritage, fun and relaxation. And what better place than beautiful and picturesque Zichron Ya’akov, one of the Israeli towns most connected to the Baron de Rothschild, one of the Zionist Yishuv’s most prominent backers, who purchased vast quantities of land, developed local industry and agriculture, and established numerous factories and wineries. Named in honor of the Baron’s father, Zichron Ya’akov is also his and his wife’s place of burial. Recently, new hotels have opened there, attracting many visitors eager to enjoy the spectacular views, galleries, culinary scene, and top-tier wine. We spent 24 hours there and prepared a recommendation guide for you to plan a stay there. Also this month: an interview with Linor Abargil, former Miss World whose own

experience of sexual assault pushed her to lead the battle for the recognition of the sexual violence suffered by Israeli women on October 7; a glimpse into a photography exhibition that pays homage to people who showed immense bravery on that fateful day of October 7; a list of all the major Israeli chefs who received global recognition this year; a look at Israeli artists who make art out of trash; and of course, as always, all the month’s cultural highlights, events, and more. This month we celebrate Israel’s 76 th Independence Day, and mark our Memorial Day for the Fallen Soldiers, Yom HaZikaron, though this year things will be different, as the country is still fighting to restore security in the north and south and release the hostages still captive in Gaza. As we hope for better days ahead, I wish you all a pleasant read and a peaceful flight. Nava Marton

VP of Marketing, Trade and Sales Yaniv Ofir Business Development Manager Alon Fox Senior Sales Manager Sivan Himelfarb

Head of Inflight Entertainment & Connectivity Tal Kalderon Talkal@elal.co.il

For information regarding advertising opportunities Please contact Ms. Sivan Himelfarb at

TEL: 054-5255370 Sivan_h@rge.co.il

Traveler’s Prayer May it be Thy will, Lord of Heaven and Earth, to lead us to peace and safety, to fly us in peace and safety to our desired destination, to find life, joy, and peace. Guard and watch us, we who fly the air pathways, cross the seas, and travel overland routes. Make firm the hands that guide the steering and sustain their spirit, so that they may lead us in peace and safety. For in You alone is our shelter from now unto eternity. The Lord bless thee, keep thee, the Lord make His face shine upon thee, and be gracious unto thee, the Lord turns His face unto thee, and gives thee peace. Amen.

Atmosphere Magazine is published monthly by RGE and LDI. Materials in this publication may not be reproduced in any form without permission. The opinions expressed in this magazine reflect those of the writers only, and not EL AL Airlines. The publisher and / or EL AL are not responsible for advertising content.

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ATMOSPHERE MAY 2024