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Magazine | Matmid Frequent Flyer Club | EL AL

With more than 2.7 million members in Israel and worldwide and about 380,000 FLY CARD credit card holders, EL AL’s Matmid Frequent Flyer Club is pleased to announce its new and improved program, which launches September 1 st 2023. The updated program offers several new benefits, an easier point-earning model and a more user-friendly membership status system. So how do Matmid members earn points and raise their status? Ronen Galperin, Matmid Frequent Flyer CEO, explains everything you need to know about the new loyalty program Simpler, Easier, Better: Introducing the New Matmid Frequent Flyer Program

FLY CARD credit card offers an array of exclusive benefits, enabling you to earn points, progress to a high membership tier, and enjoy better redemption options in the Matmid Frequent Flyer Club. As part of EL AL’s overall expansion, the Matmid program was also updated on September 1 st . “The new loyalty program introduces numerous benefits for our Frequent Galperin. “We’ve made the upgrade system easier than ever – almost every flight can be upgraded, from any booking class, to Premium or Business class (subject to availability in designated booking classes). We’ve also launched award fares without additional cash payments, and several other changes that benefit Frequent Flyers”. Easier to Earn Points What are the changes that make this program better? “In the new program we have Flyers, aligning us with the best global loyalty programs,” says

Photo: Shay Franco

26 ATMOSPHERE SEPTEMBER 2023