BGU | Fundraising Handbook

BGU’s Commitment to Campus Beautification Each element of our campus enhancement efforts will help us realize the full value of our real estate in Beer Sheva, Sde Boker, and Eilat. Each project, large or small, offers the opportunity to promote and support our core values as an institution. Given this potential, the University is committed to beautifying our campuses. Campus Beautification: Realizing the Full Value of BGU’s Capital Assets In recent years, we have seen the effects of our investment in campus beautification. For example, since the pandemic, various types of outdoor seating have been installed across the Marcus Family Campus, including swings, benches, tables and chairs, and beanbags. In just a short time, the presence of these new seating areas has changed the feel of the campus, encouraging students of all backgrounds to gather and hang out in our public spaces – sharing these spaces, claiming these spaces, and experiencing a sense of belonging in them. Further, just as the value of a jewel is enhanced by its setting, our buildings, which are our greatest capital assets, are enhanced by being surrounded by tasteful and desert-friendly landscaping, increasing pride among the donors supporting the buildings’ construction and the BGU community benefitting from the buildings. Enlisting Support for Campus Beautification Campus beautification includes diverse projects with a wide range of price points. It includes gardens and landscaping, seating areas, walkways, roads and parking areas, lighting, artwork, plazas, recreation areas, and racks for scooters and bikes. New and existing sites are available for naming on all our campuses, providing donors with the opportunity to support a new project or a renewal project, or name an existing site that needs limited or no renewal. Large-scale projects can be implemented with the support of a single donor or a group of donors.

Campus beautification projects are desirable for naming and donor recognition. Located in public spaces, they receive a lot of passing traffic, which is appealing to donors for whom recognition is a priority. Donors can visit the sites and get a tangible sense of their value. This can also be conveyed in a video or photo. Given the wide range of projects and price points, there is a campus beautification project for each potential donor. Reporting Reporting will vary, depending on the scale of the project or naming opportunity, with annual progress reports for large-scale projects taking place over a longer period. Videos and photos will be the primary means of reporting on campus beautification projects.

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CAPITAL FUNDING PROJECTS

CAMPUS BEAUTIFICATION