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Book | Ethical Tribing: Connecting the Next Generation to Israel in the Digital Era The Jewish people today face a new and different kind of threat to their long-term survival: a next generation that is less connected to both Israel and Jewish identity. In their book, “Ethical Tribing: Connecting the Next Generation to Israel in the Digital Era”, co-authors Joanna Landau and Michael Golden offer a counterintuitive strategy, based on the sciences of influence and social media communication, to reclaim global appeal and appreciation for Israel. In the words of President Herzog: “this book offers a paradigm shifting, creative approach to addressing some of the most acutely pressing questions facing the Jewish people today. It deserves to be widely read and meticulously applied”. Available online via: ethical-tribing.com and amazon.com Price: hardcover, $17.95; softcover, $12.95; audiobook, $11.02

Maui Jim patented polarized sunglasses with tinted lenses that block 100% of UV rays and improve color quality and brightness, NIS 2,199, available at Opticana stores across Israel

Personal travel bag by Rollnik – the Tour series for women and the Go series for men. Made of EVA hardcase to protect against theft and humidity, internal compartments for sunglasses, phone, passport, credit cards, cash, earphones, etc. Choice of five different colors, NIS 169, available online via rollnik.co.il

Men’s sandals by Bayton, 100% cork footbed for optimum support and comfort, choice of several colors, NIS 249.90, available at G Concept stores and select shoe stores across Israel, and online via globalonline.co.il

Black wireless speaker insulated water bottle by Asobu, NIS 219, available at all Gentleman stores and online via gentleman.co.il

Backpack by Nevo Rhino Advance, ultra-resistant, user-friendly hip buckle, lightweight, 60L capacity + 5L extra in main compartment, large pockets on hip belt, NIS 425, available at Trek Market stores across Israel and online via trekmarket.co.il

Tumi carry-on, made of recycled materials, lightweight with double-spinner wheels, USB port and TSA lock, choice of several colors, price starts at NIS 2,540, available at all Tumi stores

Photos: PR, Israel Forlander

10 ATMOSPHERE OCTOBER 2023

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