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EL AL and the 202 nd ‘Viper’ battalion | An ongoing love story
The connection between EL AL and the ‘Viper’ paratrooper battalion began 14 years ago, when EL AL joined the “Adopt a Battalion” project led by Israel’s national Soldiers’ Association. “Adopt a Battalion” is a social involvement project that aims to empower IDF soldiers by creating a meaningful connection with the business sector, both in Israel and abroad. 97 companies take part in the project, with donors from Israel and around the world. Throughout the years, EL AL staff have contributed to the project, volunteering time and experience, staying attentive to the soldiers’ needs, including in times of war. According to Yakir Sabag, a Command Sergeant Major in the ‘Viper’ battalion, “the connection
select dates. Each bid lasts for a set time frame that appears in the bid section. At the end of the bid, the customer that submitted the winning bid is announced, according to terms and conditions. When submitting a bid, you can choose the number of tickets per bid (up to the maximum number of tickets set for each bid) and the preferred flight dates out of the ones available. When the auction ends, you receive an email (to the address you entered when registering in the bid section) letting you know if you won the bid or not. When you win a bid, you receive another email with the booking number. If you don’t win, your credit card isn’t charged and you can go on participating in more bids. Subject to terms and conditions on the EL AL website. EL AL Wins the Global APEX Five-Star ranking EL AL has received the maximum rating of 5 service stars from APEX for 2024, in the Customer Experience category that refers to the quality of service onboard. APEX ratings are held annually and customers from all over the world are asked to rate their flight experience on five parameters: seat comfort, cabin service, food and beverage, entertainment system and Wi-Fi. Thank you for giving us the maximum APEX rating of 5 stars for service out of 600 airlines worldwide, for the third consecutive year. We will continue to provide you with the best quality of service so that you choose us every time.
Photo: Ilana Tsitselyuk
with EL AL is very strong; soldiers often work in the company for short periods of time to help their families while carrying out their military service. Some even end up joining the company once they finish military service”. Part of the project also involves joint sports events and activities, as well as gifting holiday vouchers to soldiers, and more.
To join the “Adopt a Battalion” project and support IDF soldiers, contact Varda Drucker: +972 (0) 722702092
“Volunteers without borders” | EL AL flies a delegation of volunteer doctors from Tel Aviv
Last August, EL AL flew a delegation of doctors from Tel Aviv’s Ichilov Hospital to Guatemala, as part of the humanitarian aid division of Ichilov AID, which provides medical aid to developing countries. The delegation was joined by the amazing volunteers of the “Heroes for Life” organization, founded in memory of the late IDF soldier, First Sergeant Matan Gottlieb who was killed in action during Operation Protective Edge in 2014. The “Matan Team” included Ruhama and Shmulik Gottlieb,
Matan’s parents, who joined 30 discharged soldiers in renovating schools, playing with children in villages, and assisting the doctors in setting up an improvised health clinic to treat hundreds of people from the surrounding villages unable to afford medical assistance. The volunteer work was carried out in cooperation with the Israeli Embassy and the Jewish community in Guatemala. The work carried out brought immeasurable relief and help to those most in need.
42 ATMOSPHERE OCTOBER 2023
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